http://www.youtube.com/watch?v=bkXZkCh0QWw
October 19 is the International Day of Breast Cancer. The Spanish Association Against Cancer wanted to do an action that would serve to raise awareness among women about the reality of this disease in a positive way and to provide relevant medical information. This was the origin of NOSOTRAS (us), a campaign that managed to answer many questions that a woman is facing breast cancer without drama and positioning the Spanish Association Against Cancer as the first alternative to seeking information.
Campaign details:
Agency: GMR Marketing Spain.
Executive Creative Director: Luis González-Aller.
Art Direction: Veronica Sanchez.
Copywriter: Elena Santos.
Online Team: Javier Olariaga - Multimedia Creative Director, Maria Rebollo - Online Online Art Director, Ana Dara Peña & Bego Rueda - Social Media Managers.
Account Team: Almudena Gallego - Client Services Manager.
Date: October, 2011.
