When developing the campaign we were faced with a double challenge. How to show Spaniards the reality of Cancer without falling into clichés or the drama? How to get massive support from the public and also convey a message of optimism about the disease? Welcome to "The Sound of Cancer".
Awards and Recognition: EL SOL 2011. Shortlist "Best promotional marketing idea in the service sector, institutions, companies and telecommunications." FIP 2011, GOLD in "Social Marketing".
Campaign Details:
Agency: GMR Marketing Spain.
Executive Creative Director: Luis González-Aller.
Art direction: Andrea Garcia, Veronica Sanchez.
Copywriter: Elena Santos, Luis Gonzalez-Aller.
Online Team: Javier Olariaga - Multimedia Creative Director, Maria Rebollo - Online Art Director, Ana Dara Peña - Social Media Manager.
Account Team: Almudena Gallego - Director of Client Services.
Date: February, 2011.
