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Telefónica. Top management Summit 2011.
In December 2011, over 800 senior executives from Telefonica Spain gathered in Madrid to launch the business plan of the company for the year 2012. GMR planned, designed and implemented an event "all inclusive", that allowed converting the annual meeting of Directors and Managers of Telefonica in an experiential event that reinforced the sense of belonging and pride in being part of a great team
Campaign details:
Agency: GMR Marketing Spain.
Executive Creative Director: Luis González-Aller.
Art Direction: Luis Gonzalez-Aller.
Copywriter: Luis Gonzalez-Aller.
Account Team: Antonio Muñoz - Client Services manager, Oscar Cano - Supervisor of Auditors.
Date: 2011.
