Movistar asked us activate the Flagship Store of Gran Via 28, Madrid, during Halloween. And we created for them an immersive experience, the most distressing and innovative ever installed on a point of sale: The Room. A terrifying experiment created by GMR Marketing and filmmaker Miguel Angel Vivas, exclusively for Telefónica Flagship Store.
Awards and Recognition: EL SOL 2012. Silver in the category of "Trade Marketing". IMC Awards 2012, Gold for best campaign "Retail or Trade Marketing" European.
Campaign details:
Agency: GMR Marketing Spain.
ECD: Luis Gonzalez-Aller.
AD: Andrea Garcia, Paula Easter, Luis González-Aller.
Copywriter / to: Mary Sahuquillo, Luis González-Aller.
Online Team: Javier Olariaga - Online Creative Director, Maria Rebollo - Online Art Director, Ana dara Peña - Social Media Manager.
Account Team: Antonio Munoz - Client Services Manager and Raquel Novoa - Account Supervisor.
Date: October, 2011.
