At Christmas, all brands "wear their best suits" to attract customers to the point of sale. And of course, Movistar too. We help them to transform, for two weeks, brand's flagship store in Madrid, in one of the most experiential spaces throughout the city. And not only that, we reinvented for them the most traditional form of communication on these days: the Christmas cards
Awards and Recognition: FIP 2011. Silver - category "Point of Sale".
Campaign details:
Agency: GMR Marketing Spain.
Executive Creative Director: Luis González-Aller.
Art direction: Andrea Garcia, Paula Pascua, Luis González-Aller.
Copywriter: Maria Sahuquillo, Luis González-Aller.
Online Team: Javier Olariaga - Online CD, Maria Rebollo - Online AD, Ana Dara Peña - Social Media Manager.
Account Team: Antonio Muñoz - Client Services Manager and Raquel Novoa - Account Supervisor.
Date: December 2010.
