When the biggest communications company in Spain, Telefónica, asked us to create something very special for their flagship store on Gran Via 28, Madrid, during Christmas, we decided it had to be something really unique. We started it and we were able to create a piece that wowed people during these dates: the first Christmas tree made with ferrofluid (liquid metal) in the world.
A piece that mixed high technology and art in motion.
Campaign Description:
Agencia: GMR Marketing Spain.
Executive Creative Director: Luis González-Aller.
Art direction: Andrea Garcia, Paula Easter, Luis González-Aller.
Copywriter: Mary Sahuquillo, Luis González-Aller.
Account Team: Antonio Munoz - Client Services Manager and Raquel Novoa - Account Supervisor.
Date: December 2011.
