CASE STUDY VIDEO
http://www.youtube.com/watch?v=qaN0iFXT218
In 2012, the San Sebastian's Film Festival turned 60 and Coca-Cola Ligth was one of its main sponsors. The challenge was to create a campaign to reinforce the positioning of Coca-Cola Light as a brand that focuses on creativity, using the Festival as a platform.
We chose actress and singer Leonor Watling for our campaign and shared with her our project and thus was born "Ulma's Dreams": the trailer of a movie that was really a music video. The first music video inscribed in the Official Section of any film festival. The only film trailer broadcasted in main national and international music TV channels. Indescribable as creativity.
Campaign description:
Agency: GMR Marketing Spain.
Executive Creative Director: Luis González-Aller.
Art Director: Andrea Garcia, Paula Pascua, Luis González-Aller.
Copywriter: Maria Sahuquillo, Luis González-Aller.
Account Team: Heidi Portillo and Blanca Garcia.
Date: Sept., 2012.
