Coca-Cola challenged us to create an action in social networks that become the benchmark in the world of Spanish music festivals during the summer. That was the origin of Coca-Cola Festival Tour, more than a communication action, an extraordinary experience.
Awards and Recognition: EL SOL, 2011. Shortlist in category "Best promotional marketing idea in the consumer sector." FIP 2011, GOLD in category "Non-Alcoholic Beverages Campaigns".
Campaign Details:
Agency: GMR Marketing Spain.
Executive Creative Director: Luis González-Aller.
Art Direction: Luis Gonzalez-Aller, Veronica Sanchez.
Copywriter / to: Elena Santos.
Online Team: Javier Olariaga - Multimedia Creative Director, Maria Rebollo - Online Online Art Director, Ana Dara Peña - Social Media Manager.
Account Team: Heidi Portillo - Client Services Manager, Blanca Garcia - Account Supervisor.
Date: June-July, 2010.
