CASE STUDY VIDEO
http://www.youtube.com/watch?v=8RN7B5b2Flo
We wanted everyone who was in Pamplona during the San Fermin festival live that way never seen before. And always, under the new branding we created for them both ATL to BTL: B'unexpected. As we are the kind that like challenges, we set out to do something that had never allowed anyone to do and we got it.
Awards and Recognition:
FIP 2012, GRAND PRIX in the "Promotions with Technology Resources, Internet and other Interactive", GOLD in the category "Experiential Marketing".
Campaign description:
Executive Creative Director: Luis González-Aller.
Art Direction: Veronica Sanchez.
Copywriter: Elena Santos.
Online Team: Javier Olariaga - Multimedia Creative Director, Maria Rebollo - Online Art Director and Ana Dara Peña - Social Media Manager.
Account Team: Heidi Portillo - Client Services Manager, Guillermo del Valle - Account Supervisor.
Date: July, 2012.
