CASE STUDY VIDEO
http://www.youtube.com/watch?v=s0BPkAW2z30
How to create a unique experience for the TOP individual clients of BBVA, associated with the Bank's sponsorship of the NBA? That was our challenge, to create unique and exclusive experiences for the VIP guests of the BBVA Bank. A journey able to draw their attention, improve brand image, increase loyalty towards the Bank and get that they never forget what they have lived through BBVA.
Awards and recognitions: FIP: gold - category "Best Idea and direct Marketing with small budget campaign", silver - category "Best piece of direct mail for financial products and services", Grand Prix - "Best piece of direct marketing in Latin America".
Campaign Description:
Agency: GMR Marketing Spain.
Executive Creative Director: Luis Gonzalez-Aller.
Art Direction: Felix Rodriguez.
Copywriter: Luis Gonzalez-Aller.
Clients Service Manager: Almudena Gallego.
Date: 2011.
