Luis Rada

In constant pursuit of new challenges and opportunities...



I've been working as Art Director for advertising projects, print, illustration, packaging and POP design. I manage the creative process from strategy through implementation. The bulk of my recent work is art directing for Ferrero's brands like Ferrero Rocher, Tic Tac, Nutella and Kinder, also Gruppo Campari brands including SKYY Vodka, Campari, Cinzano...