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Design Consultant
SELF:
2021 - Present (3 years)
Story Land Pictures, I'noir LLC, Ducalm Skin Care, PBS, Left/Right, ATIVA Medical, Animal Farm Creative and others.
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Design Director
Westrend Global
New York, NY
Product and package design, photography, photo retouching, presentation decks for sales and marketing. * Managed all aspects of licensing submissions including licensor meetings, asset acquisition and design concepts. * Developed efficient asset retrieval system for creative, sales and marketing staff. * Tasks included project workflow, request forms development, content & asset acquisition, icon and package design templates. * Developed design deliverables for which company won the right to used test assets that were not available to other licensees. Graphic Designer/Photo Retoucher/Asset Optimization Coordinator (As needed/per project basis)
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Brand Manager/Designer
Miworld Accessories
New York, NY
Handled COBY: Consumer Electronics Package/Display/Product Design/Licensee Submissions. * Designed and executed Tech-Packs for Product, Packaging and Displays. * Other Brands worked on: CYLO, C WONDER, BEBE, ISAAC MIZRAHI, KENSIE, BODY GLOVE.
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Creative Director
C+A Global - Edison
Directed and managed a large team of Designers, Social media/Web, Photographers, Trade Show and Public Relations. * Lead Licensed Property Development: Products, Packaging, Collateral and Marketing. *
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Brands: Polaroid
Kodak, Gold's Gym, Ritz Camera, Stanley Tools and assorted private label. * Trained the Designers and Photographers in production efficiency techniques using Adobe Illustrator, Photoshop and Acrobat. * Created PowerPoint Presentations for the Chief Marketing Officer.
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ATLANTIC COAST BRANDS
Jersey City, NJ
Developed and implemented a highly efficient asset retrieval system for creative and marketing staff. * Collected and organized photo, testimonial and video assets for a 75 woman product clinical trial. * Transcribed video footage with time-code notations. * Photo retouching and collateral image composition for packaging, advertising and in store display.
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Consultant
Brand Design
FESCO - Brooklyn, NY * Reviewed and revised production submission process. Led Production and Graphics teams to create 70 SKU rollout of new brand consisting of phones, tablets and laptop computers. * Tasks included project workflow, request forms development, content & asset acquisition, icon and package design templates. * Developed design deliverables that elevated, differentiated and functioned on-brand and on-strategy. * Designed new on-brand visual elements to effectively convey concepts and messaging. * Developed and presented new concepts with limited direction for varied internal and external client needs.
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Design Manager
Premier Accessory Group - Edison
Display design, product photography, photo retouching, packaging and presentation. * Graphic design and layout for consumer electronics and in store display mockups. * Generated PowerPoint presentations, proposals and decks, for the sales/marketing departments. * Mentored new members of design staff during onboarding. * Designed advertisements, tradeshow banners and signage from concept through completion. * Designed art and copy layouts for web and direct mail advertising material.
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Creative Director/ Sales Manager
2nd Shift Enterprises Inc.
New York, NY
Creative Services - designing, managing creative assets, talent acquisitions, projects and logistics for a variety of clients. * Developed design deliverables that elevated, differentiated and functioned on-brand and on-strategy. * Directed vendors to ensure consistency within brand guidelines, for marketing materials. * Presented projects to clients. * Designed art and copy layouts for direct mail advertising material.
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Executive Creative Director
Speed Racer Enterprises
Santa Monica, CA
Managed visual assets, graphics, illustration, display, packaging, style-guides and collateral. * Proposed and presented new concepts for the brand and varied licensee needs. * Created series of style guides for multiple brand properties. * Designed advertisements, tradeshow banners, signage, blog posts, newsletters and other materials. * Sourced artists for original and restoration assignments. * Directed vendors to ensure style consistency with other marketing materials. * Monitored and adjusted production schedules while adhering to assigned budgets. * Managed logistics for multiple trade shows, the Macy's Thanksgiving Day Parade and associated events.
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Licensing and Brand Manager
DGL Group LTD.
Brooklyn, NY
Managed all aspects of licensing submissions including licensor meetings, asset acquisition and design concepts. * Managed visual assets, graphics, illustration, display, packaging, collateral and license submissions. * Developed design deliverables that elevated, differentiated and functioned on-brand and on-strategy. * Designed proposal covers and custom brand presentations for sales force customers. * Generated detailed specs of final designs.
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Visual Department - Window Designer
AX Armani Exchange
New York, NY
Created concepts for several new and compelling seasonal window design proposals, to be presented directly to Mr. Armani. * Produced photorealistic renderings with Photoshop and Illustrator for visual department. * Rendered multiple display layouts for multiple seasonal theme proposals. * Executed Photo retouching on raw imagery for advertising and window displays. * Designed art and copy layouts for direct mail advertising material and edited company web site in order to update seasonal offering pages.
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Sr. Graphic Designer
Saramax Apparel Group
New York, NY
Created license contract, winning presentations for Hasbro and Elvis Presley Enterprises. * Attended licensor rollout meetings and updated design staff on all new requirements and trends. * Lead and trained graphics team in new techniques using Illustrator and Photoshop. * Trained staff in garment body construction using Illustrator. * Created graphics and spec-sheets for licensor submissions.
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Instructor/Professor
The Fashion Institute of Technology
New York, NY
Taught Adobe Photoshop, Adobe Illustrator for fashion design. * Researched current and emerging art and graphic design technologies. * Mentored new members of design staff during onboarding.
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Graphics Director
Red Eye Flight Productions
SONY/BMG - New York, NY * Created original artwork and graphic assets for TV and DVD release. Assets included logos, lower thirds, DVD menus and jacket art concepts. * Contributed to review meetings to convey vision, insure execution, on schedule and under very tight deadlines. * Directed the animation team to produce animated logos and "Lower Thirds", (introducing interviewees and segments). * Delivered assets to and directed postproduction house to insure implementation of production assets. * Attended and contributed to meetings with Sony/BMG and Elvis Presley Enterprises.
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Design Manager
Trim Corporation of America
Brooklyn, NY
Developed design deliverables that elevated, differentiated and functioned on-brand and on-strategy. * Presentation, collateral, POS and POP design, visual merchandising, photographer. * Mentored new members of design staff during onboarding.
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Display Designer
Revlon
New York, NY
Created innovative POS and POP displays for cosmetic and implement marketing teams. * Contributed to daily department meetings keeping projects on schedule and on budget. * Developed innovative concepts in product identification and pushed vacuum forming to its limits.