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Senior Graphic Designer
Oct 2021 - Present (3 years 2 months)
~ Rewrite website copy and deliver new copy for social media, newsletters, and other collateral
~ Research and develop men’s and women’s loungewear prints focused on season and trend
~ Use years of Adobe suite experience to execute various materials and projects, including but not limited to tradeshows, packaging, and wholesale
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Director of Art
Glendale, CA
Jul 2020 - Sep 2021 (1 year 2 months)
* Develops creative concepts catered toward the Disney Parks' and Stores' quarterly needs * Researches art and silhouette trends, creating POVs, that will translate well for the Disney consumer * Leads the art direction for a small team as well as manages the production artist's duties for development
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Art Director
Hybrid
Cypress, CA
Jul 2019 - Jul 2020 (1 year)
Responsible for quarterly art development catered toward the Disney Parks and Stores customers while merchandising and conducting intensive trend research
Directs graphic artists to conceptualize fashion collections adhering to Disney style guides and requests
Manages pre production to ensure accuracy, quality and punctuality
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Art Director
Jerry Leigh of California
Los Angeles, CA
Jan 2014 - Jun 2019 (5 years 5 months)
Division’s revenue increased by ten million my first year as acting art manager bringing the annual revenue to thirteen million; projected twenty-seven million annual revenue in my third year
Follows Disney Consumer Products’ style guide standards, using Photoshop and Illustrator to create resort appropriate graphics, as well as boutique, junior and missy designs.
Works closely with production team to ensure art is up to standard from sample to final product
Consistently researches and maintains a current trend and inspiration library applicable to Disney and its vast array of consumers
Designs hard line products, including mugs and keychains, tailored to the target customer based off of sales reports and fashion research
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Senior Graphic Designer
Mia & Moss /8th Street Branding LLC
Los Angeles, CA
Oct 2013 - Jan 2014 (3 months)
* Responsible for branding design of women's startup denim brand * Maintained an e-commerce website * Collaborated closely with Marketing Director to facilitate collateral development, social media presence and events
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Interim Creative Director
LORAC Cosmetics
Los Angeles, CA
Jun 2013 - Aug 2013 (2 months)
Conceptualized and designed compelling packaging caterered toward the beauty brand’s target consumer
Produced weekly email blasts incorporating a reaction - action visual in effort to drive sales and market research
Generated engaging in-store displays relevant to LORAC products, for Sephora, Ulta, and other beauty retailers
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Senior Graphic Designer
Ballet Jewels LLC
New York, NY
Mar 2011 - Jan 2013 (1 year 10 months)
* Photographed new product, daily and retouched image for record in Filemaker Pro * Head Branding Designer for Walmart account developed product including but not limited to carding, jewelry, hair accessories and other novelties for private label * Solely responsible for the design and execution of quarterly jewelry market week look book, aimed at effectively reaching target consumers and new accounts while increasing sales * Co-designed jewelry line for Hard Candy license for Walmart * Assembled large scale trend boards for presentation to buyers and for showroom during jewelery market week
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Associate Designer
Cavalini, Inc.
Los Angeles, CA
Sep 2010 - Dec 2010 (3 months)
* Developed CADS and tech packs for overseas manufacturers * Served as liaison to Forever 21, delivering fit samples, TOPs and corresponding daily with buyers and technical designers in effort to maintain quality control * Communicated with domestic and international vendors * Conducted weekly fittings administered concise fit comments with detailed photos and measurements to sample makers
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Freelance Graphic Designer
Self employed
Oct 2008 - Sep 2010 (1 year 11 months)
* Assisted various companies, including Rossi Music and Hard 8 Clothing with their collateral design needs, from branding, e-mail campaigns, apparel graphics and compact disc artwork
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Production Design Manager
Ed Hardy
Culver City, CA
Apr 2006 - Oct 2008 (2 years 6 months)
* Exclusively accountable for the accuracy and maintenance of a wholesale e-commerce website utilizing a content management system * Managed production design team to preserve a meticulous and conclusive standard of work * Assisted licensees with packaging, POPs and other design needs, observing provided style guides * Cross functioned with creative design and domestic/international sales teams on a daily basis * Designed large scale marketing graphics for tradeshows, car wraps, store displays and related
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Assistant Designer
And Cake, Inc/Cake Couture
Glendale, CA
Jul 2005 - Apr 2006 (9 months)
flat sketches, line sheets and aesthetically appropriate graphics * Researched trims, fabrics and prevalent trends for junior contemporary and missy markets * Liaison in weekly off site meetings with patternmakers, graders, dye house, and fabric/trim specialists