Linda Vilas-Helton
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About
I am a senior level Art Director/Graphic Designer who is a creative problem solver, detail oriented, self-motivated, and able to manage multiple priorities and deadlines. I have designed and managed the production of print and web projects including branding, logos, brochures, catalogs, annual reports, newsletters, websites, trade ads, trade show displays, direct mail. I love, live, and breathe design!
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Education
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BS Graphic DesignGrand Valley State University1982 - 1984
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Experience
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Graphic Designer/Marketing CoordinatorMonroe, MIAug 2014 - Present (10 years 4 months)• Developed branding standards
• Design and development of company website, digital marketing, print literature, and trade show displays.
• Analyze & track diagnostic results on website and email campaign performance and implemented changes
• Social media – posting to company social media pages
• Graphic design and production
• Photo editing and product illustrations/diagrams
• Coordinate and procure services for trade shows
• Create PowerPoint presentations
• Maintain image library/archives
• Copywriting/editing -
Freelance Graphic DesignerLinda Vilas-Helton Graphic DesignMonroe, MIAug 2007 - Present (17 years 4 months)Consult with clients to interpret and make recommendations with regards to meeting client goals and objectives. Design and manage the production of print, displays and web projects from concept to completion. Print design, image retouching, prepress production, and copywriting. Past projects include a bus wrap design, trade show displays, brochures, trade ads, PowerPoint presentations, and website updates. Clients mix: manufacturers, engineers, education, mass transit, and retail.
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Graphic DesignerFarmington Hills, MIDec 2011 - Aug 2014 (2 years 8 months)Production and design of variable data templates for client Ad-Builder web portals. Templates include direct mail, flyers, newspaper ads, posters, banners and displays for various clients including Valvoline Instant Oil Change, Verizon Wireless, Kia Motors, Sherwin Williams, and Xerox.
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Graphic DesignerCreative GroupSouthfield, MIJul 2008 - Oct 2011 (3 years 3 months)Various positions as a contract graphic designer for agency and in-house positions. Projects included design of POS materials, signage, and logos; product photography, Photoshop image retouching, designing graphics and illustrations, layout and prepress production.
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Graphic DesignerAquentRoyal Oak, MIMar 2008 - Jul 2011 (3 years 4 months)Various positions as a contract graphic designer for agency and in-house positions. Projects included layout and production of brochures, POS materials, trade show signage, and trade ads; Photoshop image retouching, designing graphics and illustrations, layout and prepress production.
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Art Director/Senior Graphic DesignerGignac Palmer AssociatesToledo, OHNov 1989 - Aug 2007 (17 years 9 months)Worked with senior art director and clients to establish branding in all forms of print and web. Designed and managed the production of print and web projects. Photoshop image retouching, layout and design, prepress production, and designing graphics and illustrations. Design and production of web pages and interactive elements. Clients mix: manufacturers, engineers, health care, education, non-profit, and service.
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Awards
• 2009, Crystal Award of Excellence, Toledo Chapter of Association of Women in Communications (AWC); Advertising: Vehicle Graphic/Mass Transit category for Lake Erie Transit butterfly bus wrap design
• 2009, Crystal Award of Excellence, Toledo Chapter of AWC; Public Relations: Special Event/Project category for Lake Erie Transit Hybrid Bus Campaign
• 1997, Crystal Awards of Excellence, Toledo Chapter of AWC; 1997 University of Toledo President’s Report
• 1996, Crystal Awards of Excellence, Toledo Chapter of AWC; 1996 University of Toledo President’s Report
• 1992, Crystal Award of Excellence, Toledo Chapter of AWC; The Toledo Hospital Profile Magazine -
Industries
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Skills
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On Coroflot@LindaVilasHelton, member since 2009
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