Every year, O-Week occurs. O-Week (Orientation Week) is where freshmen arrive at school a week earlier than the rest of the students in order to get acclimated. During this time there are games, tutorials, sample classes, and food galore.
This past year, the SAC handed out free shakes at the student center. As Indiana Jones is a professor at UChicago (fictionally, of course), we used an Indiana Jones theme to promote the SAC and the importance of getting to know the UofC's alumni. Posters were hung around school, flyers were given to house heads, and info slips were handed out with every free shake. Due to this marketing scheme, we had record attendance at the 2014 SAC fall recruitment reception. We had a 30% acceptance rate--lower than any previous year due to the amount of applications received.
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This collage was created for use as a cover photo on the Twitter and Facebook page to highlight all the different things the SAC does around campus. Many of these events, logos, people, and pictures are recognizable to students at UChicago--the challenge with the SAC before I began my campaign was that many students didn't recognize that the SAC was the organization behind many of the events on campus students have come to know, love, and see as tradition.
The revamped SAC website.
The updated SAC Twitter account.
Built followers organically from 21 to almost 100 in a little over a month.
The updated SAC Facebook.
Built up account organically from 47 likes to almost 500 likes.
The brochure used for a presentation at the national Student Alumni Committee meeting in St. Louis during the summer of 2014. There, I presented on how we market to the student body, how we select our members, and how we keep the SAC functioning like a well-oiled machine. There were 675 students at the conference.
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The original version of the SAC logo.
Depending upon the event, I kept the same logo (font, words, circle shape) but updated the photo within the circle to represent the mood or theme of the promotion/event. This way, I could begin to combat the problem of students not associating the SAC with the different popular events the SAC puts on around campus (if the event is part of the logo, then it's intuitive!).
A version of the SAC logo.
Depending upon the event, I kept the same logo (font, words, circle shape) but updated the photo within the circle to represent the mood or theme of the promotion/event. This way, I could begin to combat the problem of students not associating the SAC with the different popular events the SAC puts on around campus (if the event is part of the logo, then it's intuitive!).
A version of the SAC logo.
Depending upon the event, I kept the same logo (font, words, circle shape) but updated the photo within the circle to represent the mood or theme of the promotion/event. This way, I could begin to combat the problem of students not associating the SAC with the different popular events the SAC puts on around campus (if the event is part of the logo, then it's intuitive!).
A version of the SAC logo.
Depending upon the event, I kept the same logo (font, words, circle shape) but updated the photo within the circle to represent the mood or theme of the promotion/event. This way, I could begin to combat the problem of students not associating the SAC with the different popular events the SAC puts on around campus (if the event is part of the logo, then it's intuitive!).
A version of the SAC logo.
Depending upon the event, I kept the same logo (font, words, circle shape) but updated the photo within the circle to represent the mood or theme of the promotion/event. This way, I could begin to combat the problem of students not associating the SAC with the different popular events the SAC puts on around campus (if the event is part of the logo, then it's intuitive!).
A version of the SAC logo.
Depending upon the event, I kept the same logo (font, words, circle shape) but updated the photo within the circle to represent the mood or theme of the promotion/event. This way, I could begin to combat the problem of students not associating the SAC with the different popular events the SAC puts on around campus (if the event is part of the logo, then it's intuitive!).
A version of the SAC logo.
Depending upon the event, I kept the same logo (font, words, circle shape) but updated the photo within the circle to represent the mood or theme of the promotion/event. This way, I could begin to combat the problem of students not associating the SAC with the different popular events the SAC puts on around campus (if the event is part of the logo, then it's intuitive!).
A version of the SAC logo.
Depending upon the event, I kept the same logo (font, words, circle shape) but updated the photo within the circle to represent the mood or theme of the promotion/event. This way, I could begin to combat the problem of students not associating the SAC with the different popular events the SAC puts on around campus (if the event is part of the logo, then it's intuitive!).
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Student Alumni Committee
Goal: To promote school spirit and a sense of philanthropy among the student body (through multiple, various projects).
Projects: Maroon Mondays, Coffee Chats, Dinner with 12 Maroons, Homecoming, Hot Chocolate Night, Giving Tuesday, OneUChicago.
Built up the Facebook page from 47 likes to almost 500.
Built up the Twitter from 21 followers to almost 100.
Updated the website.
Standardized marketing requests and work orders.
Organized a marketing committee of 20 members.
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The Student Alumni Committee (SAC) raises awareness about the impact of alumni engagement with students, educates the student body on the importance of giving back, and provides opportunities for students and alumni to interact. The SAC invites students to take an active role as members of the Alumni Association.
