Goal: To create a presence for SFG on the UChicago campus (and to sell some merch!).
10% of student body is in greek life (~550 students).
Over 1,000 students reached in first month.
19 orders placed in first two months (18 switched from another company).
13 of 19 orders $5,000+.
400 students visited my SFG table in student life center.
80 likes on Facebook page.
27 inquiries from non-Greek organizations.
--------------------------------------
I was hired by South by Sea (formerly Shirts for Greeks) to be their rep on UChicago's campus. There are three other companies that have a strong presence on campus and among greek life.
I compiled a list of leaders of all organizations on campus using public knowledge and connections and sent a personal email to each (in addition to other tactics). I included an introduction to the company and samples. I received a response from 60% of more than 400 organizations contacts, and drove thousands of dollars of business to South by Sea.
