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Cofounded/ Board of Director / Art Coordinator
May 2015 - Present (9 years 7 months)
Create and guide collaborations between local entrepreneurs and venues to host informative workshops for an Austin community of 5,000 + individuals.
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Social media manager & In House Stylist
Oct 2016 - Mar 2018 (1 year 5 months)
- Doubled the NaturallyCurly Instagram following from 127k in 2 quarters and increased both impressions and engagement.
-Managed and created day-to-day content for all social media accounts including the NaturallyCurly website, Facebook, Twitter, Instagram (s), Pinterest and Spotify.
- Initiated and lead NaturallyCurly's first influencer program for both micro influencers and influencers.
- Partnered with brands to create video and social campaigns that promoted and drove sales to the latest products.
- Contributed to the social media strategic development, community management, social engagement and compilation of analytic reports to ensure business goals are being met.
- Assist in creating graphics using Adobe Illustrator and Photoshop for social media platforms including Instagram, Twitter, and Facebook.
- Collaborated closely with Creative Director and Graphic Designers to ensure all final looks are cohesive with the NaturallyCurly Brand.
- Created an affinity Instagram group to cater to Afro-Latinx and Latinx women in the natural hair world called @Rizosdelmundo.
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Marketing Assistant
Jan 2016 - Oct 2016 (9 months)
Contribute to the creation of marketing strategies and ads using Facebook, Instagram, and Pinterest.
- Managed communication with partnered brands.
- Assisted in daily activities like creating visual displays and packaging and shipping products to be sent worldwide.
- Assisted in creating graphics using Adobe Illustrator and Photoshop for all social media platforms.