Kimberley Farmer
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About
My background includes over two decades serving as Art Director, Senior Graphic Designer, and Senior Project Manager with many large agencies and companies including Revlon Professional Brands®, BrandonTaylor Communications on San Diego Gas & Electric® and Sempra Energy®, MJE Marketing on the Port of San Diego® & Sandag® advertising accounts, among others. More recently Senior Packaging Designer for Underground Toys, working on and with such licenses as Disney®, Star Wars®, Marvel®, DC®, Harry Potter®, and many others. Presently I am a freelance Art Director/Senior Graphic Designer specializing in packaging design and print. Given the large volume of work, and the extensive range of print and digital mediums used, I’ve been privy to the best technologies needed to meet the highest quality graphic design and art creation standards for production of all types. In addition, my work with many of the region’s top designers and directors has allowed me to advance my art and design skills to a quality level of excellence.
Please take a moment to review my portfolio which exhibit many samples of my work. Should you have an interest in discussing my service, please contact me for a meeting at your convenience.
Unique Experience:
• Full life cycle project management with multiple designers, photographers, and outside resources
• Regular communication and project coordination with globally located and positioned digital and print vendors
• Appreciation and ability to manage multiple timezones while maintaining consistent quality products
• Managed full rebranding of multiple small businesses and large corporate brands
• Development, management, and consistent evolution across all brands and guidelines
• Directed beginner-senior designers, photographers, and digital creators to communicatively create relevant media
• Involvement and coordination with high-volume supply inventories, bookkeeping, and client billing schedules
• Development, organization, and maintenance of computer/drive backup systems for internal/external files -
Experience
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Art DirectorIndependentSan Diego, CANov 2017 - Present (7 years)As an independent art director I am a creative professional who helps plan and execute art, design and other visual elements in magazines, newspapers, books, advertisements, websites and other printed and digital visual communications, while working with other artists and designers.
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Senior Packaging DesignerUnderground Toys USA, LLCSan Diego, CASep 2016 - Nov 2017 (1 year 2 months)As Senior Packaging Designer I work to develop eye-catching, cost-effective and safe packaging for products. Usually I brainstorm, design and re-design concepts based on product needs. I help the company meet marketing requirements by creating attractive packaging for products using creative software. My strong interpersonal skills are often necessary, because as a package designer I work with accountants and business professionals alike to create cost-effective packaging that meets consumer demands. I also work with copywriters, marketing experts and other designers to ensure that my packaging meets branding requirements and suits target audiences.
I begin the design process by meeting with the core company team to develop an understanding of their packaging needs. I then assess consumer tastes, market trends and product details to conceptualize package designs. Together, we determine how to meet goals pertaining to cost, safety and branding. Sometimes I spend time conducting additional research and meeting with suppliers or consumer groups to develop ideas.
Next, I illustrate their ideas. I use design software to create digital drafts. After I have developed and edited a design, I again meet with the core company team to gather additional feedback. The process of re-designing continues until we as a whole are satisfied with the design.
I then create a packaging prototype that can be analyzed by all pertinent parties. In some cases I work with engineers, consumer safety groups and accountants to ensure the prototype is safe and cost effective. If standards are not met, re-designs may be required. When a packaging design gets final approval, it goes into production. -
Senior Graphic DesignerIndependentSan Diego, CAJan 2016 - Sep 2016 (8 months)
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Senior Graphic DesignerRevlon Professional BrandsSan Diego, CAMar 2013 - Jan 2016 (2 years 10 months)• Manage high volume design & production for print/digital media
• Professional associations with design, print, and production departments in many regions, local and abroad
• Experience with all types of print media & collateral
• Proficient in creation & design with established and new brands
• Keen eye for typography fundamentals and effective use of type as a design element
• Proficient in short turnaround w/ excellent digital & print creation
• Involvement with the top photographers, printers, display manufacturers, talent and contract labor agencies
• Expertise in digital photo restoration and manipulation including product renderings, photo collages and color correction
• Proficient at coordinating high-volume supply inventories,
bookkeeping and client billing schedules
• Developed and maintained work within graphic standards and product guidelines for major corporations and brands
• Organized and maintained extensive computer/drive backup systems for all design files/work -
Graphic DesignerIndependentMar 1997 - Mar 2013 (16 years)• Packaging
• Brochures/ Catalogs
• Client Presentations
• Web & Multimedia Graphics
• Newsletters
• Corporate Identity
• Trade Show Displays
• Sales & Marketing Collateral
• Digital Forms
• Photo retouching
• Digital & Print Campaigns
• Photo Shoot & Talent Coordination
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Awards
Fresh Ink - Recognizing Outstanding Design, Print, & Finishing
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@KimberleyFarmer, member since 2015
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