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Director of Marketing & Operations
Jan 2014 - Dec 2018 (4 years 11 months)
- Developed promotional campaigns and branding strategies.
- Oversaw media and public relations while leading outreach initiatives.
- Managed social media and digital marketing strategies while driving revenue growth in a competitive landscape.
- Led market launch of Kickstarter campaign responsible for raising 20K which exceeded start-up costs for wholesale brand.
- Acquired investor to expand business model and increase reach.
- Coordinated the planning, execution, and onsite management of international trade show booths to serve B2B clients.
- Propelled clothing brand into 250 retail shops across the US and Canada.
- Grew wholesale business to over 2 million in B2B sales annually.
- Successfully sold Abby Kat Co. to Unique Vintage Inc.
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Marketing & Operations Manager
Philadelphia, PA
Mar 2005 - Dec 2018 (13 years 9 months)
-Directed marketing, public relations, and creative responsibilities for a retail clothing boutique, an online retail shop, retail pop-ups, and a mobile boutique.
-Produced all online content, press releases, and marketing branded collateral.
-Pioneered the launch of a mobile retail clothing store dubbed Philadelphia's First Fashion Truck, featured in a college-level marketing textbook and at NRF's 'New and Emerging Trends' exhibit at Javitts.
-Obtained 30K in grants from Merchants Fund and consecutive SBA loans to scale a rapidly growing e-commerce presence.
-Secured press coverage in high profile publications including Glamour, Lucky, Bust, Vogue, The New York Times, The Philadelphia Inquirer and NY Post.
-Secured television spots on Fox, ABC, The CW, and BBC.
-Grew retail business to 1.5 million in B2C sales annually.
-Successfully sold Smak Parlour Inc. to DanaHer Lynch Inc. and stayed on for one year as a paid consultant.