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Packaging Design Manager at Lab126 (Amazon)
Karl Bakker
San Francisco, CA
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About
An industrial designer with 15 years experience, I strive to elevate the user experience with insightful products that are sustainable and commercially practical. My unique approach to 3D innovation drives emotional and rational benefits for consumers while defending and strengthening brand values.
SUMMARY
• Unique experience in industrial design for brand packaging of fast-moving consumer goods
• Possess strong ideation and technical skills to turn viable concepts into category-leading products
• Ability to work in a fast-paced environment as a member of a team or independently
• Strong leadership skills and aptitude working directly with clients -
Education
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Bachelor of Design Industrial DesignUniversity of Technology, Sydney1992 - 1996
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Experience
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Packaging Design ManagerLab126Feb 2010 - Present (14 years 9 months)Developing creative packaging solutions for the Amazon Kindle.
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Freelance Packaging Designer (Lab126)Amazon.comOct 2009 - Feb 2010 (4 months)Developing creative packaging solutions for the Amazon Kindle.
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Freelance Industrial DesignerWorld CentricAug 2009 - Nov 2009 (3 months)Design of biodegradable food service products.
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Freelance Industrial DesignerDeutsch Design WorksSep 2008 - Nov 2009 (1 year 2 months)• Create high-end sustainable packaging for brands such as Sprint and Welch’s
• Collaborate with a team of graphic designers
• Participate in client and supplier meetings
• Develop research stimuli, attend focus groups and summarize learnings -
Freelance Industrial DesignerAstro StudiosSep 2009 - Oct 2009 (1 month)Developed creative packaging solutions.
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Freelance Industrial DesignerHaas School of Business, University of California, BerkeleyFeb 2009 - May 2009 (3 months)• Create forward thinking hardware interface concepts
• Ideate with a team of MBA students
• Participate in presentations to panel of judges -
Lead Industrial DesignerWebb Scarlett deVlamMay 2001 - Sep 2008 (7 years 4 months)• Create world-class brand packaging solutions for markets in the United States, China and Europe for brands such as Microsoft, Gatorade, Gillette, Olay, Mobil 1, Tide and Downy
• Collaborate with multi-disciplinary teams combining branding, structure and graphics
• One of four design team leaders for over three years, in charge of guiding the team from ideation through to design development
• Develop and maintain design intent through design specification and engineering
• Maintain tight deadlines and ensure quality results under pressure
• Visualize using hand ideation sketching, 3D CAD, computer rendering and digital presentation -
Industrial Designer, LondonWebb Scarlett deVlamJun 1998 - Sep 2000 (2 years 3 months)• Create innovative brand packaging concepts for European market
• Oversee model-making process and maintain design intent
• Visualize using 2D CAD, computer rendering, hand ideation sketching and rendering -
Design DraftspersonAldridge Traffic Systems, Sydney, AustraliaAug 1996 - Feb 1998 (1 year 6 months)Design and engineer products and services for the traffic signaling industry
• Create CAD drafting of parts and assemblies
• Maintain a stringent quality system
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Affiliations
ISDA Professional Member
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Skills
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Elsewhere on the Web
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On Coroflot@KarlB, member since 2007
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Followers 11
