-
Freelance
Los Angeles, CA
Jun 2016 - Present (8 years 3 months)
Pacifico - US Open of Surfing Partnership with the World Surf League
Nixon Watches - Media Planning Experiential Strategy
-
Account Director - Freelance
Boston, MA
Feb 2016 - Jun 2016 (4 months)
Four month contract to kick off and execute the Southern New Hampshire University business.
Wrote scope of work and strategy for 2016 launch with extensions into social and digital.
Built the team that would take the lead in producing the program after my contract was finished.
-
Senior Marketing Manager / Brand Experience Producer Hybrid
Boston, MA
Aug 2013 - Nov 2015 (2 years 3 months)
Clients Include: Progressive Insurance, Santander Bank, Teradata, Fidelity, CenturyLink, John Frieda, SolarCity, New Balance, Carnival * Led integrated projects and managed multi-department teams within the agency to execute strategic initiatives for clients. * Negotiated partnership to incorporate Progressive endemically into the pop culture scene, which resulted in national media results (AdWeek, Forbes, Wired). Incorporated first ever real time social media engagements through multiple platforms. * Influenced US launch and rebranding of Santander Bank including internal communication/training, PR, product launches, and more. * Shaped cross channel strategies, and activated assets for Santander's sponsorship opportunities: Formula 1 Austin - Tribeca Film Festival - Museum of Fine Arts Boston - Philadelphia Eagles - New England Revolution * Built a content platform for Teradata that included headline speakers, social experts, and industry influencers including Ashton Kutcher, Scooter Braun, and Adam Braun. Oversaw build of complex html website and execution of digital marketing measurements. * Formulated strategic development of a digital extension for Fidelity. Oversaw team of UX and digital producers on the build of a web- based game that utilized a back end college savings calculator. * Executed CenturyLink's "Drive to Retail" test strategy in three markets to increase product demos /sales (radio, fsi, seo, ooh, social). * Administered "HereForGood" campaign as a response to Google's fiber product and showcased campaign through video/broadcast.
-
President
K Group Management and Marketing
Boston, MA
Mar 2012 - Mar 2015 (3 years)
Clients: The Club by George Foreman III, Crohn's and Colitis Foundation, Boston Winter Ball, Nourish Foods, Sumeria * Recruited creative team to build brand identity, creative food photography, and content outline for website. * Formulated a turn-key marketing model for young professional networking and brought it to multiple cities including Boston, New York City, Philadelphia, San Francisco, and Washington DC. * Developed and executed an annual plan of work for the Chron's and Colitis Foundation for all public relations, media, marketing, and promotions surrounding their programs. Initiated three major programs from the ground up in one year while simultaneously raising funds for national programs.
-
Account Manager / Event Designer and Producer
Braintree, MA
Sep 2011 - Mar 2012 (6 months)
Clients Include: Reebok, Clarke's Footwear, Puma, UNICEF, Boston Fashion Week, Boston Magazine, Marc Hall * Assured corporate account branding and messaging was brought to life in a tangible way. Executed all aspects of events from designing unique themes and floor plans, selling in additional studio work, managing all vendors, and on-site execution.
-
Corporate Account Manager / Weddings Manager
Lincoln, NH
Sep 2010 - Sep 2011 (1 year)
Clients Include: Harvard University, EMC, BAE Systems, Andover Companies, REI * Grew and managed 150+ corporate accounts and 50+ hotel consignment accounts (worth $1.8M). Cultivated (concept to creation) successful brand marketing initiative "Why Choose Loon" that increased corporate business. * Merchandised marketing trade shows in Toronto, Ottawa, and Boston to bring in new sales business and promote Loon as a travel destination. Coordinated corporate boardroom ski programs to raise additional revenue for the team sales goal. Marketing, Brand and Merchandising Representative New England
-
Merchandising, Brand and Demo Representative
Lincoln, NH
Feb 2008 - Feb 2011 (3 years)
AmerSports * Worked directly with the national head of sales at on-snow demos, trade shows, and retail outlets by setting up merchandise displays to market product both B2B and B2C. First woman to be hired as the "face" of the brand on-snow in the industry.