Challenge: Teradata's marketing conference had been attendance. They needed a reinvention of their brand, and some big names to boost their attractiveness to their audience.
Solution:
Rebranding - Gave Teradata a new vision and brand guidelines in order to better reach their audience. Built the ONE campaign from strategy insights about competitors and past strengths and weaknesses.
Web Design - Built an html site, utilizing UX, back and front end develop, q&a, and digital designers. Oversaw all content, copy, and layout of site.
Content Creation - Negotiated all contracts and managed relationships for the top names in tech and entertainment. Built all content for the speakers that strategically related to the new brand that we introduced.
Results:
Increase in attendance at conference
Number 2 trending hashtag on Twitter
175mm Social Impressions
5k Social Conversations
Content rating listed above competitor IBM
User experience of website rated above competitors IBM and Oracle
Teradata ONE Marketing
