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Santander Valentine's Day Stunt
Challenge: After the success of the Goya campaign, Santander wanted to capitalize on the upcoming holiday to continue to show the community that the brand is more than just banking.
Solution:
Release an online video showcasing that holidays are more than just what you buy. In unison, pull of a stunt by building a massive OOH featuring dollar's shaped as hearts, and interview customers about what the holiday means to them.
Results:
Increased perception of Santander brand skewed toward the positive.
Increased branch traffic.
