Santander Goya Partnership
Santander Goya Partnership from Kaily K Nash
Santander Goya Partnership

Challenge: Santander needed to raise community perception of the brand.

Solution:
Using the bank's Spanish roots, we formed a partnership with the Museum of Fine Arts and the Francisco Goya exhibition. We used OOH, social, PR, and radio to promote the exhibit. In addition, to show the customers how much we wanted them involved, we took part of the exhibit outside to the community. Building a paint-by-Goya in Copley Square, we invited locals to take part.

Results:
1.35mm Earned Media Impressions
7k Social Impressions
3,5k On-Site Impressions
Raised awareness of Santander's brand skewed toward the positive

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Santander Goya Partnership

Challenge: Santander needed to raise community perception of the brand.

Solution:
Using the bank's Spanish roots, we formed a partnership with the Museum of Fine Arts and the Francisco Goya exhibition. We used OOH, social, PR, and radio to promote the exhibit. In addition, to show the customers how much we wanted them involved, we took part of the exhibit outside to the community. Building a paint-by-Goya in Copley Square, we invited locals to take part.

Results:
1.35mm Earned Media Impressions
7k Social Impressions
3,5k On-Site Impressions
Raised awareness of Santander's brand skewed toward the positive

Kaily K Nash
Los Angeles, CA