Kaily K Nash

Challenge: Progressive Insurance wanted to find a way to reach a new target audience.

Solution:
We negotiated a partnership with ComicCon, an entity that engaged a massive amount of consumers in the new target audience. We built an endemic integration with a comic book artist, and tactics that solved for ComicCon's biggest pain points: LineInsurance and Storage Lockers. We conceived a backroom team to run operations, and dispatched our ProtectorCorns to run the show.

Results:
6.1mm Social Reach
662k Influencer Reach
13,000 Branded Giveaways
2,400 Served
National Media Recognition

• Social Media Marketing
• Hand Rendering
• Research
• Advertising