Kaily K Nash

Challenge: After Google announced that they were bringing Fiber internet to the Salt Lake City, CenturyLink needed to combat their PR, and let the community know that they are "HereForGood".

Solution:
Using all advertising mediums and bringing in local businesses and influencers, we plastered the community with our message. Utilizing real people and partnerships within Salt Lake City, we filmed our philanthropic endeavors and engaged consumers on our social platforms to enhance the message.

Results:
1.2mm Social Reach
72% Increase in Engagement
89% Increase in Followers
21k Influencer Impressions
990k Media Impressions

• Hand Rendering
• Social Media Marketing
• Research
• Advertising