Challenge: Engage families in way that they could support the Crohn's and Colitis Foundation by participating and helping raise money.
Solution:
We built the inaugural Touch Football tournament through a partnership with Gillette Stadium. Utilizing volunteers, we positioned captains to form teams. Each team was responsible for raising money through social media and networking. We built all of the marketing materials for the teams to help with their individual campaigns. Partnering with Social Boston Sports, we formed rules, field layouts, and found equipment. Reaching into our volunteer pool we built seamless registration and referee teams, and signed on spokesman Matt Light. Troy Brown and Rob Gronkowski also joined the fun hosting dinners for our top teams.
Results:
The program is now in it's fifth year and raises hundreds of thousands of dollars for the organization.
