Kaily K Nash

Challenge: Santander spends millions of sponsorship dollars on F1 over in Europe, but had not yet seen the value of a sponsorship in the US.

Solution:
We invited the top executives from Madrid over to Austin, Texas to show off the sponsorship branding here in the US. We held question and answer sessions with our drivers, Pedro de la Rosa, and Fernando Alonso, and we took over venues all over the city to showcase the brand's love for racing.

• Branding & Corporate Identity
• Account Management
• Event Design