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Fidelity U.Fund Dreams Tour
Challenge: The Fidelity's U.Fund Dreams Tour had seen lots of success over the years. However, Fidelity wanted customers to start utilizing their digital tools to help increase awareness of college savings.
Solution:
We took the back end college online calculator and built a digital game in the form of a web app. This game was designed for their website, iPhone, and iPad in order to be utilized for multiple platforms, including on-site during the tour. We designed the game to fit in with the tour creative, and had linked analytics to show success.
Results:
178k Impressions
27k Engagements
6.5k GIF photos distributed
19k Premiums distributed
