Challenge: Prism TV sales were down in CenturyLink retail stores. We were tasked with running a campaign in three test markets to see if we could increase demos and sales.
Solution:
Create a campaign that will grab the attention in the "hottest" markets. Christmas in July. Through radio spots, FSI, e-mail, digital display, geo-targeted mobile ads and a paid social media plan, we drove traffic into the stores with promises of fun. The fun included candy counters, green slushies, photo booths, and visits from Santa and his elves. The best part? Customer's got paid for demoing Prism TV when they came into the store, and were entered to win a sweepstakes to NYC to see the tree lighting.
Results per market:
120k social reach
170 daily Prism demos
25% click rate
22mm media impressions
