Jurien Huggins

• Conceptualized and produced a 3-Stage website production process that reduced scope-creep and resulted in more agile site constructions.
• Led effective production teams of stylists, make-up artists, cinematographers & models producing e-commerce content for fashion & food across various brand projects
• Produced & presented research of design and user data findings using Keynote leading to a lift in client satisfaction throughout project development cycle.
• Developed & deployed numerous well-performing ads & ad content using Facebook Ads Manager for businesses local to NYC leading to a rise in local brand recognition.
• Creative Direction of lifestyle-focused wellness brands helped shift project focus to sustainability.
• Leveraged social media trends to redirect a number of small businesses that increased their midday revenues by 15% week over week.
• Managed multiple marketing campaigns fostering business growth by up to 35%.

• Conceptualized and produced a 3-Stage product design process that reduced scope-creep and resulted in more agile product design process.
• Using thumbnail sketches, produced large scale technical drawings of bespoke furniture as well as small appliances.
• Conducted product testing for furniture design prototype
• Compiled user data of relevant audience by creating strategic questionnaire to zero in on weaknesses in prototypes
• Leveraged Solidworks to create high resolution CAD visuals to augment technical drawings for stakeholders meetings.
• Added color and lighting details to product designs using Photoshop
• Conducted color, material, and finish study among peers and final group of stakeholders to finalize product design
• Produced furniture models using foam, paper and then finally producing the finished product using pine wood

• Directed the interface of project using web interaction best practices and client’s past userbase data.
• Used Adobe XD to Wireframe and prototype site design for a deeper level of stakeholder clarity in client presentations.
• Compiled trend analysis data to build a dossier of present and future user base.
• Utilized Webflow in website construction, opening projects up to a wider, more collaborative and more powerful toolset.
• Planned and developed marketing strategy and oversaw successful campaign launch for various large church websites.
• Deployed Google Analytics to perform SEO analysis and monitor web analytics
Optimized website and landing pages, resulting in 15% growth in organic traffic over 18 months

• Architected and executed visual design for over 50 brand pitches campaigns estimated at over $1M.
• Spearheaded creation of wireframes for The Daily Beast with Adobe XD, augmenting the Product development dept.
• Oversaw site design with ad placements for pitches and post-sale deliverables worth up to 1 million dollars in revenue.
• Prototyped sponsored ads and marketing materials with Adobe XD and Photoshop
• Art Directed & designed sponsored content for wine & spirit brands like Plymouth Gin & Redbreast, as well as travel & auto brands.
• Produced spirit-centered lifestyle content on location as part of long-form wine & spirits editorial series for Fernet Branca
• Constructed concise, impactful decks using both Keynote & Powerpoint, trimming hours from RFP submission process.