Julia Sanchez

Development of multiple brands from concept into launch of new product categories including travel and business bags, electronic accessories, hats, footwear, lingerie, pet supply, office furniture, and consumer electronics.

Lead strategic plans for brand positioning, new business accounts, budgeting, concept presentations, pricing and promotion schedules. Creating and training teams for new departments. Publish agreements, tutorials, standards, presentations, work logs, and create catalogs.

Brand Ambassador. Tradeshow, B2B meetings, and networking event planner and representative. Establish direct buyer relationships. Introduced new sales channels.

Head designer and developer of the Lencca brand: men’s, women’s, unisex bags and tech accessories. Strong understanding of margins, technical experience from concept into mass production. Design and design elements for multiple other brands under my direction.

Sketch, technical file preparation, communication with factory, sample revisions, line presentations, packaging design, packaging technical files, QA, product launch.

Designed websites, granted contracts, maintain and oversee promotional changes. Keen eye for graphic design, custom hardware, typography, and layout based on brand ethos.

Coordinate and execute. Responsible for visual web and print product decisions suitable across multiple product categories. Brand sensitive art direction and talent acquisition: photographer, videography, models, MUA, shoot locations, styling, and equipment.

Lead teams for social media, and content creation. Mentor and teach skills to members. Set criteria, standards, call sheets, plan schedules, and media deliveries.