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Design Consulting / Creative Direction / Line Planning / Product Development
Julia Handleman
Los Angeles, CA
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About
Julia Handleman
P.E. / L.A. Consulting
Design Consulting / Creative Direction / Line Planning / Product Development
Men's & Women's Performance // Mountain & City inspired Outerwear // Motorcycle Apparel
Sweaters // Performance Sportswear // Knit Tops & Bottoms // Woven Bottoms
Wetsuits // Swim // Boardshorts
Strong grasp of the Outdoor, Action Sports, and Snowsports industry and competitor brands. Able to identify product opportunities and interpret seasonal trends through the brand filter to create compelling product assortments. Partner with Product Manager / Merchant on seasonal strategies and roadmaps.
Passionate about in-season and future trend research and analysis. Strong visual presentation skills including mood board and color palette creation and in-depth travel and trend reports.
Thorough understanding of fabric construction and technical finishing techniques. Able to create unique trim packages and category specific graphic direction by incorporating brand appropriate market trends. Skilled at designing into price points to maximize margin while maintaining quality and design intent.
Create strong relationships with cross functional partners through clear written and verbal communications and consistent follow through. Manage interns, assistants, and junior team members in their day to day tasks; mentor and provide feedback to encourage career development. Thrive in a fast paced and ever changing work environment.
Creative, passionate, and hard working. -
Education
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Bachelor of Fine Arts Fashion DesignAcademy Of Art University
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Experience
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Consultant / VP of Design & Product DevelopmentHoneyloveLos Angeles, United StatesFeb 2021 - Present (3 years 9 months)Honeylove is a Lightspeed backed Los Angeles DTC startup with an origin in Shapewear. Responsible for outlining the org structure for Design, Product Development, Tech Design and Production as well as recruiting top talent to build out the teams. Skilled at protecting the agility gained from being a startup, while introducing best in class development practices from corporate brands in order to support an aggressive year over year growth plan. Implemented seasonal line planning and a design driven development calendar. Spearheaded the research and selection of a PLM system. Managed setup, implementation and team training for Centric PLM. Led a team of 9 direct reports across Design, Tech, and Product Development. Report directly to the Founder & CEO.
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Owner & Creative DirectorPELA ConsultingLos Angeles, CAFeb 2017 - Present (7 years 9 months)PELA Consulting combines the experience of a decade of work in corporate fashion with outside of the box thinking and a customized approach to client needs. Created to be a full service design agency, we focus on preserving the creative spark from concept through commercialization. PELA Consulting combines a unique set of skills with a wealth of industry resources, making us a “one-stop-shop" for Creative Direction, Brand Strategy, Design driven Line Planning, and Work Flow / Process Improvement. It is our belief that inspired and empowered teams not only create beautiful product, but contribute to a company's culture and overall success.
Specialties:
• Brand Strategy • Creative Concept & Design
• Design driven line planning • Process Improvement
• Domestic and international production and sourcing resources for brands of all sizes
Clients :
• Beyond Yoga • Outdoor Research • Prana • Honeylove
• Bristols Six / Nippies • Insight • John Paul Mitchell -
VP / Head of Design & Product DevelopmentBeyond YogaLos Angeles, United StatesSole responsibility for Creative Direction, Line Planning, and Merchandising for all seasonal collections and categories: Womens, Maternity, BOPO / Plus, SMU, CoBrand, and Men's. Provided inspiring leadership and mentoring to a team of 8 direct reports across Design, Tech, and Product Development. Strong cross-functional relationships with Sales, ECOM, Planning, and Creative/Marketing to ensure cross functional alignment and support brand strategies. Reported directly to the CEO. Spearheaded brand initiatives for Line Planning, SKU reduction, SKU productivity, and RLM implementation. Created and managed a robust brand calendar for Design, Development, and Production teams ensuring on time delivery of salesman samples and bulk. Sourced and implemented Recycled fabrics as well as a Recycled/Biodegradable poly-bags in support of a more conscientious supply chain.
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Senior Designer Roxy Outdoor FitnessRoxy / Quiksilver Inc.Huntington Beach, United StatesSole responsibility for creating the seasonal concept, color palette, and product direction for the Roxy Outdoor Fitness line. Report directly to the SVP of Design for the Roxy brand. Partner with the SVP of Merchandising and the VP of Sales to create seasonal roadmaps to drive category growth. Design a complete collection of activity inspired products including Technical Outerwear, Down, Active Tops & Bottoms, Mid and Base Layers. Built on the surf heritage of the brand by designing technically advanced Surf and Stand Up Paddle product including Wetsuits, Performance Swim, Rashguards, and Boardshorts.
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VP of Design & Product DevelopmentBeyond YogaCulver City, CAMay 2018 - Apr 2020 (1 year 11 months)Responsible for Creative Direction, Line Planning, and Merchandising for all seasonal collections and categories. Provided inspiring leadership and mentoring to a team of 8 direct reports across Design, Tech, and Product Development. Strong cross-functional relationships with Sales, ECOM, Planning, and Creative/Marketing to ensure cross functional alignment and support brand strategies. Report directly to the CEO.
• Spearheaded brand initiatives for Line Planning, SKU reduction / SKU productivity, and RLM implementation.
• Created and managed a robust brand calendar for Design, Development, and Production teams ensuring on time delivery of salesman samples and bulk.
• Sourced and implemented Recycled/Biodegradable poly bags in support of a more conscientious supply chain.
Product categories: Women's Active, Lifestyle / Lounge, Maternity, Plus / BOPO, and Men's. -
Design Director - Men's & Women'sAether ApparelLos Angeles, CAMar 2015 - Feb 2017 (1 year 11 months)Creative direction and business strategy for all Men's and Women's categories. Product includes a full collection of outerwear and apparel for Mountain Performance, City Performance, Everyday Lifestyle, and armored Motorcycle apparel. Provided inspiration and motivation to a team of four to insure that we are leaders in the luxury performance space. Regular travel for seasonal inspiration, sourcing, and to work with international factories. Tradeshows include Premiere Vision Paris, ISPO, and Outdoor Retailer.
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Designer Women's Technical OuterwearLands' EndMadison, WIJun 2011 - Oct 2012 (1 year 4 months)Carve Design, Mill Valley, California * Designer Women's Lifestyle, Active, Swim & Surf
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Designer Women's Action SportsThe North FaceSan Leandro, CAOct 2008 - Apr 2010 (1 year 6 months)Women's Ski & Snowboard: Technical Outerwear & Woven Bottoms // Down // Mid & Base Layers
•Performance Sportswear: Knit Tops & Dresses // Hoodies & Jackets // Woven Bottoms
•Water: Rashguards & Boardshorts
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@Julia_Handleman, member since 2012
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Followers 6
