Judeus Samson

I manage the B2B and Social lines of business for Kaiser Permanente. This includes projects ranging from traditional to digital marketing communications such as: brand identity, curation of paid and organic social content, print ads, overseeing the production of HTML 5 web banners, user generated content web pages, and native advertising among others.

- Assisted in all aspects of the fully integrated "Matt & Mike" campaign supporting federal student loan repayment
- Oversaw the production of digital projects from planning through the execution of native, mobile, gaming, and promoted video platforms
- Assisted in the production of rich media for the First Lady of the United States (FLOTUS) partnership advocating FAFSA

A specific project I supervised was the development of a broadcast PSA distribution platform. I managed nearly every aspect of the project with included: issuing an RFP from third-party vendors, planning/managing the budget, and overseeing the development of the digital distribution platform. The project resulted in approximately 2,400+ national airings, over $340,000 in donated ad space, and a 12.5M total audience.

Accounts I managed included - Health: Allina Health and Carolinas HealthCare System; Financial: Federal Student Aid and Edward Jones; Luxury and Entertainment: MotorCity Casino Hotel and The Detroit Lions; Communications: Alltel Wireless; and Education: The Education Achievement Authority.

My day-to-day responsibilities included: managing the routing process for projects in radio, web, and print; developing production schedules, managing the Internal Services Request process, processing insertion orders for print, OOH, and OLA trafficking.

Quite often, I volunteered and have been asked to undertake tasks outside my usual scope of responsibilities. For example, I have helped create new layouts for status reports, created decks for a Power Point presentation, assisted in competitive analysis research for New Business pitches, and helped compose a write-up for a creative brief. Additionally, I participated in LCE’s Mentor Program under the guidance of an Associate Creative Director.

- Ensured each customer received outstanding service by providing a friendly environment
- Demonstrated the company's core values by developing trust and respect among peers and management, worked in teams and partnered with others through collaborative work ethics
- Processed sales quickly and efficiently
- Communicated customer requests to management

Day-to-Day: Directed the work of 15+ employees (promoted to supervisor in 2006), prepared and managed daily reports, collaborated with cross-functional teams to provide internal / external customer service.

As part of iLabs’ annual eCities project my day-to-day responsibilities included: Conducting qualitative and quantitative data gathering; integrating secondary research on innovative technologies, industry trends, product offerings, and competitive strategies; coordinating client-handling and communication; and documenting research findings.

I integrated a mail merge program that was able to send unique customizable e-mails to many of our participating communities which saved time, and allowed me to allocate more time to new participants. As a result I was responsible for 40% of the project's total submissions in 2013.

Projects I have worked on: The Detroit Lions Organization and Inkster Public Schools promotional material; The International Gospel Center - Web development, social integration, event planning, event photography, and work with professional video equipment; Graphics for Grammy Nominated and national recording artists, and a Best Selling Author; Google Adwords keyword research for website and landing page optimization.

Notable Accomplishment: Helped artist reach Top 10 on Billboard Chart sales by integrating a social media strategy to raise awareness of the client.

Social media correspondent and administrator on all major social media sites, served as brand ambassador, developed a strong understanding of the company’s products, outside sales / merchandising, created promotional material such as: digital ads and flyers, assisted in media planning, and frequently updated the website with new content, identified and communicated with key industry influencers, increasing brand awareness.

- Supervised and mentored high school and college-freshmen students
- Maintained employee timecards
- Trained in CPR