2010 Blue Cross Annual Report - We were starting to use our new brand standards: Klavika for font, a new color palette, and new graphical element. We wanted the report to appear simple, modern, but not expensive. It was printed on uncoated Finch 100lb text, 4/4. We used a local photographer, Al Weems for the photos. Small budget, small print run, <2,000.
2010 Blue Cross Annual Report - We were starting to use our new brand standards: Klavika for font, a new color palette, and new graphical element. We wanted the report to appear simple, modern, but not expensive. It was printed on uncoated Finch 100lb text, 4/4. We used a local photographer, Al Weems for the photos. Small budget, small print run, <2,000.
2010 Blue Cross Annual Report - We were starting to use our new brand standards: Klavika for font, a new color palette, and new graphical element. We wanted the report to appear simple, modern, but not expensive. It was printed on uncoated Finch 100lb text, 4/4. We used a local photographer, Al Weems for the photos. Small budget, small print run, <2,000.
2008 BCBSRI Annual Report - We really wanted to drive across the point that we are concerned in improving the health of our members. Each image is accompanied by an inspirational word which supports the personal stories written on the white bar.
2008 BCBSRI Annual Report - OPPORTUNITY
We open the report talking about the opportunities that lay ahead of us as a company, and we pair it with a wonderful image of a girl chasing fireflies.
2008 BCBSRI Annual Report - Nothing says collaboration better than a couple that looks as if they've been together through thick and thin. A personal story supports the message.
2009 BCBSRI Annual Report - Inspired by the photography and look of our most recent TV campaign, we set out to design an annual report that centered on who we were as a company, using our employees to tell the message. Lots of photoshop work went into these images to achieve the short depth of focus look and the green tint of the backgrounds.
2009 BCBSRI Annual Report - Inspired by the photography and look of our most recent TV campaign, we set out to design an annual report that centered on who we were as a company, using our employees to tell the message. Lots of photoshop work went into these images to achieve the short depth of focus look and the green tint of the backgrounds.
RICADV 2003 Annual Report - The RICADV needed an Annual Report that was inexpensive to produce and print, but at the same time that it looked professional so it could be used as a fund-raising tool. Using existing digital snapshots, bringing the core numbers of the report to the front, and printing it as a 1 color booklet did the trick. Everyone at the Coaltion was thrilled to have this piece in their hands.
Bank RI Annual Report 2003 - Bank Rhode Island needed an Annual Report that would reflect their different views on banking, and how invested they are in the community. We wanted the report to look fresh, and modern, because they are a young growing bank. The CEO of the bank was extremely pleased with the results, called it "the best Annual Report we've done".
BCBSRI Giving Report - Client was excited about such a different concept for our report. I art directed and executed all illustration in this report. We printed on a smooth uncoated stock, 4/4.
2005 Annual Giving Report - I art directed and executed all illustration in this report. We printed on a smooth uncoated stock, 4/4.
2005 Annual Giving Report (detail) - I art directed and executed all illustration in this report. We printed on a smooth uncoated stock, 4/4.
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