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Senior UX Product Designer
London, United Kingdom
Apr 2024 - Sep 2024 (5 months)
• Revised customer and user journeys, enhancing ticket sales and increasing brand awareness. • Created wireframes and structured content, optimising development cycles within the brand's framework. • Integrated a cohesive social ecosystem that improved user engagement across platforms.
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Senior Product Designer
Leeds, United Kingdom
Nov 2023 - Apr 2024 (5 months)
• Developed design patterns and UI components based on comprehensive user journeys, streamlining decision-
making processes.
• Conducted user research to prioritise business and user needs, significantly reducing development cycles.
• Fostered collaboration amongst stakeholders to align project goals and deliverables.
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UX Lead
London, United Kingdom
Sep 2021 - Feb 2023 (1 year 5 months)
Built a methodology that successfully delivered UX ideas from Design Thinking workshops, shared IDxA methodologies and produced strategy guidelines, determined business requirements around user needs utilising existing testing techniques, and later communicated results with wireframes and prototypes to stakeholders—ensured increased development velocity and delivered on time and within budget. Given visual information architecture and a defined ecosystem from the available applications, comprehensive user flows that support existing CX processes were produced. Lead the team objectives and breakdown activities.
• Formulated a UX strategy with clear objectives that effectively addressed business and user needs.
• Contributed to configuring a seamless UI layout for Salesforce integration, enhancing sales user experience • Align legacy systems with BT set design systems.
• Delivered high-fidelity prototypes and wireframes that improved the productivity of business analysts.
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CX/UX Lead
London, United Kingdom
Mar 2021 - Sep 2021 (6 months)
• Boosted productivity and agility in project management through practical UX concepts and Design Thinking
workshops.
• Defined UI components that streamlined design processes and improved stakeholder communication.
• Led initiatives that fostered enhanced team collaboration and project outcomes.
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CX/UX and Digital Strategy Expert
London, United Kingdom
Feb 2017 - Feb 2020 (3 years)
• Implementing service design and UX workshops, which enhanced project pitches and proposals and improved
productivity and responsiveness in the ATIOS team.
• Conducted user research and usability testing, resulting in a User-Centric Design strategy that reduced risks during
development phases.
• Developed interactive wireframes that supported strategic business decisions and improved service delivery.
• Developed and executed Digital Transformation programs that drove project performance and revenue growth.
• Optimised digital initiatives by facilitating UX workshops and defining user-centric design strategies that increased
project success rates.
• Conducted UX audits to identify components needing optimisation, delivering strategic recommendations within
budget constraints.
• Facilitated the digital transition for Investor Relations, optimising navigation, taxonomy, and content for better user engagement.
• Implemented user observation exercises to uncover pain points, introduced effective interaction models, and established consistent UX frameworks across all assets.
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Senior UX/UI
London, United Kingdom
Jan 2016 - Jan 2017 (1 year)
• Recruited and managed UX Designers for digital projects, increasing client portfolio and strengthening relationships. • Organised Discovery sessions that yielded actionable insights and viable solutions.
• Developed user journeys, wireframes, and responsive prototypes for various digital platforms, enhancing user
experience.
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Lead UX/UI
London, United Kingdom
Aug 2013 - Jan 2016 (2 years 5 months)
• Led a cross-functional UX team, emphasising process improvements and operational velocity.
• Established design systems and component guidelines that aligned offshore and in-house applications with UX/UI
standards.
• Implemented client seminars and usability testing, adapting UX activities to Agile methodologies.
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UX/Digital designer
London, United Kingdom
Jan 2014 - Apr 2014 (3 months)
Specialities: User Centered Design (UCD) / High fidelity prototyping, click through wire-framing and sketching / Web design / User experience / Visual design / Web design / Usability analysis / Image optimisation / Branding development / Responsive design
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UI/Digital Designer
Money Debt and Credit Group plc
Feb 2013 - Aug 2013 (6 months)
Develop the Information Architecture, Menu Structure and Navigation, the Visual design and Front End developing from the Content Management System and the several websites, web-apps and native applications. Visual design and Web Usability improvements analysing markup (HTML) for web apps, usability testing for responsive sites on Mobile devices.
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UX/Digital Designer
London, United Kingdom
Jun 2012 - Oct 2012 (4 months)
Specialities: Brand development / UX design / Web design and development / Email marketing campaigns / Web analysis and optimisation / Paypal payment setup / Print design / Social Media set-up and strategies for increase the user visits
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UX/UI - Digital Designer
RCTP Productions
Dec 2011 - Jun 2012 (6 months)
Leading a team, optimising the workflows and sharing knowledge as well as acting as a translator between the business and the developing team. Relevant tasks performed was:
Generate the site Information Architecture, defined the process flows and user journeys, develop from ideation to completion UX related works as well as supporting the marketing teams, tracking analytics and supervising the Front-End development so that the work delivered followed the Web Usability guidelines.
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UI/UX - Digital Designer
London, United Kingdom
Nov 2011 - Jan 2012 (2 months)
Analise and structure the Information Architecture of the site and develop a new menu structure and navigation to improve findability and usability. LTR optimisation for the Chinese version of the site. Established low-mid fidelity mocks and high-fidelity mocks in HTML/CSS following guidelines up to the Accessibility AA standards
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Digital/Web Designer
Curacao
Jul 2011 - Sep 2011 (2 months)
Develop the Brandbook and set the guidelines for marketing including social media. Design the for Desktop and Mobile and developed in HTML/CSS high fidelity mocks, assuring that the markup was up to the Web Usability standards and directives of the W3C and Accessibility up to AA.
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Web/Graphic Designer
London, United Kingdom
May 2011 - Jun 2011 (1 month)
Design for Desktop and Mobile, as well as optimise and manipulate the images with photoshop. Develop the band branding, delivering Logo guidelines, colour scheme and formats for digital and print
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Web and Graphic Designer
London, United Kingdom
Jun 2009 - Nov 2009 (5 months)
Designing the Website, making use of HTML/CSS and Flash 2D animations. Optimise the images to display in the galleries with Photoshop.
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Graphic/Web designer and Photography
Curacao
Apr 2005 - May 2007 (2 years 1 month)
Design the for Desktop and Mobile and developed in HTML/CSS high fidelity mocks, assuring that the markup was up to the Web Usability standards and directives of the W3C and Accessibility up to AA.