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Student Work - ABSA Aardklop Awareness Campaign ~ Pump culture in your veins
This was a group project where we had to create a campaign that made people aware of ABSA’s sponsorship for the Aardklop Art Festival held every year in Potchefstroom.
The concept behind this project was that ABSA and Aardklop were like “culture fuel” and we South Africans would go to Aardklop to fill up on culture to enrich our lives. Aardklop functions like a petrol station where we would fill up on culture.
This project include a logo design, posters, billboards, promo items, t-shirts, bags, life size cut outs, editorial and advert.
