AECI is an African Specialized Chemical and Explosives company. We were tasked with the brand refresh that included a new logo, stationery, different branding elements, advertising and more. I worked for an agency that was the primary brand consultant for AECI.
AECI sponsored the building of a new chemistry laboratory for Wits University. We were tasked with coming up with a branding campaign to promote client awareness as well as inspiring students. Using the style the building was built in as inspiration we came up with a modern style block layout. The theme that we cam up with was AECI was the inspiration behind good chemistry. We did this by using quotes from people in this respective field as well as images that showed the results of chemical reactions.
