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Technical Illustration, Photography, DTP for Research Reports, PPT Presentations
North Oaks, MN
Jan 2002 - Present (22 years 10 months)
Professional consulting– Corrosion and degradation of materials, environmentally assisted cracking, performance prediction, failure analysis, forensic investigations, expert testimony. World-wide client base.
Tasks:
• Created thousands of compelling visual explanations (Illustrator) presenting qualitative and quantitative information for legal, scientific and academic use.
• DTP (InDesign) for publications, in-depth scientific reports and research proposals published by state, federal and international agencies. Many include hundreds of scientific illustrations.
• Produced numerous lengthy, heavily illustrated sci/tech presentations (PowerPoint).
• Collaborated on high-profile national issues including the Columbia Accident Investigation Board (NASA) and the Yucca Mountain Project (State of Nevada).
• Studio photography (technical, forensic), and management of many thousands of images for the legal environment. Application of advanced Photoshop image-processing techniques.
• Managed from concept to completion, yearly direct-mail campaigns into client base.
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Art Director / Graphic Designer (contract)
Minneapolis, MN
Jan 1984 - Jan 2005 (21 years)
Consumer products– Dome-covered TV satellite dishes and other electronic products for the RV, marine and trucking industry.
Tasks:
• Created multi-panel product brochures used for direct-mail campaigns and point-of-purchase distribution.
• Designed dozens of print ads for trade publications.
• Produced all aspects of product sales and specification sheets including corporate branding, logos and trademarks.
• Assembled product-line catalog pages and inserts with widely varying mechanical specifications.
• Researched and designed appropriate labeling schemes for a wide-ranging product-line.
• Collaborated with in-house staff to create effective trade-show graphics, signage and product stands.
• Managed budgeting and bidding processes. Did review and sign-off on mechanical proofs and press sheets.
• Studio photography (products, editorial), post production workflow.
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Art Director
Bloomington, MN
Jan 1983 - Jan 2002 (19 years)
Business-to-business management consulting– New-product development and project-tracking software and services. Technical-knowledge transfer, in-depth research and knowledge-management services.
Tasks:
• Managed from start to completion, 100+ direct-mail campaigns into a 45K-user base increasing service usage by 10-20%. Typically including: cover letters, business reply mail or other bounceback cards, various tip-ins and incentive fulfillment. Liaison to USPS Mailing Requirements and local mailing services.
• DTP for monthly newsletter mailings into various sub-markets within the user base with usage increases measured at 7-18%.
• Designed fully illustrated instructional and training manuals and various account-support materials.
• Produced eye-catching trade-show graphics, signage and displays.
• Studio photography (portrait, groups, products, editorial), post production workflow (Photoshop editing functions) and management of photo shoots.
• Created various logos and trademarks.
• Designed dozens of print ads for trade publications.
• Produced hundreds of digital and analog illustrations for print, presentation or web use. Pulled winning images from vast stock photo collections when needed.
• Closely managed details at all stages with production staff, printers and others involved in project development. Highly experienced with budgeting and bidding processes. Did review and sign-off on hundreds of mechanical proofs and press sheets.
• Accountable for developing and directing all creative work based on client feedback.
• Provided additional creative/design services to all internal departments.