Joey Zeledón

At Steelcase, Joey is the design Principal for the Health division where he creates meaningful healthcare experiences for patients, care partners, clinicians and facility management by leveraging physical, digital and spatial design components. To do this, he closely collaborates with healthcare professionals, furniture designers, interaction designers, interior designers, architects, engineers and researchers.

His primary role was to create new and meaningful experiences for people through product innovation. He led his teams and clients by showing the positive impact that design with meaning can create for people and consequently grow business.

He was the co-founder and leader of Smart Design's Food Lab, an internal initiative that explores the intersection of food, design and the 5 senses. Food Lab's mission is to design the experiences around food to be as delicious (and meaningful) as the food itself.

Joey also managed Smart Design's ID Internship Program.

Design visualization studio course (both manual and digital techniques)

Designed fresh products and experiences for a diverse array of clients and consumers. I've worked with companies as diverse as: American Express, Gillette, Keurig, Mr Coffee, OXO, Salient, SCJohnson, Staples, Targus, and Unilever.

Footwear Designer for Clarks Mens Division & Clarks ORIGINALS
Lead Footwear Designer for BANANA REPUBLIC Mens Division

Designed footwear concepts within Team Sports.

Designed footwear concepts for Clarks mens and Clarks Originals.