Joe Boswell
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About
I’m happiest in the midst of creative energy. That’s when the synergy sets in. I can be a collaborator, a leader, a teacher or a guide. As long as that energy is there. If it isn’t, I bring it. To print and digital media. To the studio. To the people around me. Seeking a position where this irresistible force can meet the incredible concept.
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Education
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Diploma General StudiesSouth River High School
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Experience
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Freelance Creative Director / Graphic Designer021 CollaborativeLas Vegas, NVAug 2020 - Present (4 years 3 months)
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Creative DirectorLIK Fine ArtLas Vegas, NVFeb 2014 - Jul 2020 (6 years 5 months)/ Provided creative direction and leadership for of a team of eight
/ Active role as part of the company's Executive Management team
/ Design and implementation of advertising and promotional initiatives
/ Executed corporate and regional marketing initiatives supporting 15 Fine Art Galleries
/ Establish and manage budgets for marketing and advertising across brand
/ Developed an ADA compliant e-commerce website and new product microsites that increased online sales revenue by over 600% in the first six months
/ Spearheaded an engaging digital marketing campaign across multiple platforms including: Facebook, Instagram, Twitter, Google, Yelp! and B2C email campaigns
/ Responsible for employee mentoring and staff development
/ Served as agency photographer for product and marketing initiatives
/ National and regional brand positioning and implementation
/ Developed new retail products resulting in over $5 million in sales
/ Managed print and digital media purchasing -
Creative DirectorTattoo TequilaLas Vegas, NVFeb 2012 - Jan 2019 (6 years 11 months)
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Vice President CreativeThe Light GroupLas Vegas, NVMay 2012 - Feb 2014 (1 year 9 months)/ Directed creative for 24 property accounts in Las Vegas and Miami
/ Provided creative direction and leadership for of a team of six
/ Oversaw the opening of six new venues in Las Vegas
/ Responsible for providing brand integrity throughout company portfolio
/ Active role as part of the company’s Executive Management team
/ Developed and implemented a new corporate-wide project management system
/ Served as agency photographer for advertising and marketing campaigns
/ Managed print media purchasing -
Creative DirectorLIK Fine ArtLas Vegas, NVFeb 2010 - Sep 2011 (1 year 7 months)/ Provided creative direction and leadership for of a team of 10
/ Established companies first Social Media initiative. Included immersive blog, a Facebook following with 1.5 million post views monthly and daily Twitter feeds
/ Implemented studio management systems to streamline production and increase workflow
/ Active role as part of the company’s Senior Management team
/ Launched most successful long-form TV show on the Weather Channel
/ Developed retail products that accounted for over $5 million in sales
/ Mentoring and staff development
/ Directed first company re-brand in 20 years -
Creative DirectorGreenspun Media GroupLas Vegas, NVOct 2008 - Dec 2009 (1 year 2 months)/ Provided creative direction and leadership for of a team of 18 designers, writers and photographers
/ Worked with Account Services to develop strategies and client creative briefs
/ Navigated flagship publication - Las Vegas Magazine - through redesign
/ Creative concept and execution
/ Implemented creative guidelines and job management system to improve and increase production
/ Presentation of concepts and creative on behalf of agency
/ Ensured company's brand position and voice was maintained across all media
/ Produced spec ads to assist Accounts Services in exceeding sales objectives
/ Mentoring and staff development -
Group Lead DesignerSK+G AdvertisingAug 2006 - Oct 2008 (2 years 2 months)/ Provided art direction for of a team of 13
/ Creative concept and execution
/ Presentation of concepts and creative on behalf of agency
/ Operated under strict deadlines, with consideration to budget limitations
/ Managed multiple brands ensuring their voice was maintained across all media
/ Worked with Account teams on initiatives to grow current client and new business opportunities
/ Clients included: MGM Resorts International, Nevada Cancer Institute, Pinnacle Entertainment
/ Led creative team on redesign and launch of agency website -
Senior DesignerMastercraft GraphicsBowie, MD1999 - 2006 (7 years)
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Awards
National Gold Award - American Advertising Federation
Silver Award - American Advertising Federation, District 15
Gold Award - American Advertising Federation, Las Vegas Chapter
Silver Award - American Advertising Federation, Las Vegas Chapter
Book of the Year - Federation of European Photographers
International Design Award - How Magazine
Promotion & Marketing Design Award - How Magazine
Gold Award - Australian Institute of Professional Photographers
Best Art Book - International Book Awards
Best Interior Layout - International Book Awards
Best Photo Book - International Book Awards
Best Art Book - USA Book Awards
Best Interior Layout - USA Book Awards
Best Photo Book - USA Book Awards
Best of Show - Premier Print Awards
Best Book - Premier Print Awards
Silver Award - Gold Ink Awards
International Design Award - Graphic Design USA
In-House Design Award - Graphic Design USA
Neenah Paper Paperworks Stationary Bronze Winner
Logo Lounge Master Collection 3
Logo Lounge 6
Best Multi-Format Ad Campaign - American Gaming Awards
Honorable Mention - Awwwards
Best of Category - Printing and Graphic Communications Association -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@JoeBoswell, member since 2021
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Following 3
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Followers 1
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