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Director Product Design & Sourcing
Chicago, IL
Jan 2020 - Dec 2021 (1 year 11 months)
- Improved sales volume: 2019 ($25MM), 2020 ($70MM), to 2021 ($100MM) - by editing collection, expanding collection using fabric innovation (performance fabric), promoting selected collection, introduced trend colors and styles.
- Renegotiate factory’s costings and strategize pre-season sourcing directions and manufacturing planning.
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Product Design Manager
Northbrook, IL
Dec 2018 - Dec 2019 (1 year)
- Increased overall sales for Kid’s product line from $55MM (2018) to $120MM (2019) by introducing trend driven designs for accessories (lightings, and beddings).
- Negotiate to secure best ex-factory costs and maximize gross margins.
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Consultant
One25
Toronto, ON
May 2014 - Nov 2018 (4 years 6 months)
- Developed home goods collection based on current trends, colors & branding research, for manufacturers to sell to US/CANADA retailers.
- Investigated and resolved defect issues during mid-production, implementing QC procedures onsite in China manufacturing facility, saving
25K from a $1mm contract.
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PD&D Director
Simply She
San Francisco, CA
Apr 2014 - Jun 2013 (9 months)
- Increased adoption rate from 25% to 90% (+260%) from previous season by introducing trend driven collections.
- Innovate with eco-friendly clothings and accessories.
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Trend Director
Sears Holdings
Hoffman Estates, IL
May 2013 - Jan 2005 (8 years 3 months)
- Design into trend driven colors/patterns for Home goods (Sears/Kmart). Boosting sales from $100mm to $650mm within the first year.
- Increased private brand awareness by 55% with seasonal PR product launches with home/fashion magazine editors.
- Direct visual & creative aesthetic of web specific photography.