Jennie Hempstead

Bring innovation practices to life for clients by:
- Creating graphic interpretations of complex problems to align stakeholder understanding and enhance collaboration.
- Creating professional representations of meetings, workshops and forums to guide participants through the collaborative process and to transform working session outcomes into useable products.
- Developing educational materials to support client understanding of the value of IDEA Lab Innovation and Collaboration Support services.
- Supporting the development and execution of a variety of collaborative events to stimulate innovation.

Development of special events and marketing efforts to increase visibility in the Dayton region.

Recent Event:
- Mother's Day 2013 event
- Coordinated with 7 local businesses to provide baked goods for the event; cross promoted on social media to increase exposure for the event and participants
- Implemented mini-sessions to increase the number of clients participating in the event
- Posted event on mostmetro.com's social calendar
- Wrote and distributed press releases to media outlets
Results:
- Increase of 40% in sales for an average Sunday
- Increased traffic on social media sites
- Increased number of follow-up clients

Etsy Shop Owner: www.gobrandyourself.etsy.com
- Develop printable party materials and graphic design elements for a variety of personal events including birthdays, showers, engagement parties, etc.
- Specialize in custom orders for clients

Event Planner:
- Design and coordinate personal events in Dayton and surrounding areas
- Birthday parties, bridal/baby showers, engagement parties, weddings, etc.
- Design tablescapes to include decoration, product placement, food and beverage, and dessert specialty items
- Assist clients with DIY projects and planning; create custom plans for them to follow

Social Media Coordinator:
- Develop content for and post to Facebook, Twitter, Pinterest, and Instagram accounts
- Produce metrics for marketing analysis

I currently act as the on-site manager at the Technology Information Support Center at the Air Force Research Laboratory's Materials and Manufacturing Directorate at Wright-Patterson Air Force Base. Our office specializes in marketing the AFRL/RX Directorate's efforts through published materials, trade show exhibits, on-site tours, and other methods of marketing. I am responsible for managing the graphics and logistics of 13+ annual events that require AFRL/RX participation, while monitoring budget and acquiring demonstration materials for each event. I provide on-site trade show and event support through approved messaging.
In addition to events, I also provide photography and video editing services to the directorate, coordinating my efforts with our technical writers, graphic designers, and marketing specialists.


SYMPOSIUM & CONFERENCE SUPPORT
• Oversee and design artwork for a minimum of 13 conferences/symposiums annually, including exhibits and displays, publications, and posters.
• Manage all logistics for conference participation including budget, shipping schedules, show services, etc.
• Provide on-site event support, demonstrating various technologies and capabilities at the AFRL/RX Directorate, providing a metric for return on investment to clients to gauge success of each show.

ADDITIONAL SUPPORT
• Provide video editing and photography support to the directorate, along with presentations and internal marketing pieces.

MANAGEMENT
• Manage personnel at the Technical Information Support Center, AFRL/RX, Wright-Patterson Air Force Base

I currently act as social media consultant and manager of Essential's Facebook and Twitter profiles. This includes:
- 7-10 posts per week on Facebook and Twitter
- Researching content through variety of sources including blogs, professional websites, partnering businesses, and company supplied information
- Networking through social media to acquire new followers
- Providing monthly metrics and insights to Essential to coincide with marketing efforts

As design team manager for our Conference and Meetings Management division, I supervise the printed materials and web sites for 20+ conferences annually. I also maintain several public sector websites for DoD customers, as well as develop tradeshow displays and media presentations for a variety of clients.

SYMPOSIUM & CONFERENCE SUPPORT
• Manage design projects and personnel for GDIT conferencing group; manage projects from concept to completion
• Oversee and design artwork for a minimum of 10 conferences/symposiums annually, including exhibit units and displays, publications, posters, and web sites (graphic design, administrative support, and coding) for a wide breadth of customers & clients
• Development of sponsorship and advertising packages; direct mail campaigns
• Collect and analyze google analytic data to determine effectiveness of search engine optimization (SEO)

EVENT PLANNING
• Development of budget and marketing for the 2012 Professional Womens Resource Conference
• Committee creation, market research and analysis, speaker identification, venue selection, and logistics
• On-site event support including, registration, exhibit management, and photography of event
• Serve as administrator for social media sites (Facebook, LinkedIn); researching applicable content and cross-media marketing

BUSINESS DEVELOPMENT
• Proposal manager for five new business efforts, one of which resulted in a 3-year, $6.4 million award

• Oversee and design artwork for a minimum of 10 conferences/symposiums annually, including exhibit units and displays, publications, posters, and web sites (graphic design, administrative support, and coding) for a wide breadth of customers & clients
• Development of sponsorship and advertising packages; direct mail campaigns
• Collect and analyze google analytic data to determine effectiveness of search engine optimization (SEO)
• Maintain websites for all conferences, including databases, registration, etc.

Graphic design, proposal graphics/writing, event support

Assistant graphic designer, administrative duties