Jessica DeLeonardis

-Executed interior and exterior store design concepts for Dockers US DTC stores -Managed new store opening process for fleet of Dockers stores including the first US mainline location in brand history
-Created 3D seasonal planograms for each individual Dockers store. Worked with managers to ensure execution is up to brand standards by virtual and in-store visits
-Managed DTC graphic signage processes from conception with creative agency to rolling out to stores with detailed directives -Oversaw NY showroom space. Executed seasonal milestones such as Press Preview, Sell-In, and Market Week
-Develop global and wholesale (Macy’s, JCPenny, Kohl’s) seasonal directives using 3D rendering program
-Partnered with regional wholesale BE representatives on floorset execution and full refreshes at flagship locations
-Installed Pop-Up events in the US including Malbon X Dockers collab and The Vision Awards for Stonewall

-Develop, implement, and maintain Visual Presentation guidelines for both Full Price and Outlet doors
-Collaborate with Creative Managers on all window sets, launches, and POS signing
-Partner with Regional, District, Store, and Visual managers to ensure overall visual standards deliver the brand image to customers
-Lead the new store opening process. Ordered fixtures, mannequins, props, as well as scheduling delivery of these items. Create floor map and merchandising plan for each location
-Travel to new Outlet openings to lead installation and train new staff on brand standards. Have opened and/or remodeled 55 stores since 2013 -Partner with Creative Services in the production of Outlet and Retail graphic sign packages. Designed entire new Outlet graphic package to enhance Navigation
-Collaborate with Brand Manager to create compelling window installations to drive traffic into stores
-Participate in visual labs sets to determine layouts for future seasons
-Internally promoted from Visual Merchandiser (05/12 - 05/14) to Senior Visual Merchandiser (5/14 - 4/17) to Visual Presentation Manager (4/17 - 08/18)

-Ensured merchandising standards were met for over 40 stores covering the west region
-Traveled to each store on a quarterly basis conducting training workshops and monitor compliance with brand standards
-Played a key role in several grand openings and special events, including PUMA’s first flagship location in Chicago, IL., and a space at SXSW
-Created seasonal floor maps for region highlighting top sellers and marketing initiatives
-Independently designed several training tools implemented in all PUMA stores