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Experience Lead (Online and Mobile Banking)
Toronto, ON
Mar 2021 - Present (3 years 8 months)
- Provides strategic input and recommendation into business decisions to senior leaders on strategy and new initiatives, based on an in-depth understanding of the business/group
- Influences and negotiates with partners to achieve business objectives, by establishing alignment between stakeholders through building effective relationships with internal/external stakeholders.
- Provides advice and guidance to assigned business/group on BMO design rationale, user experience perspective, and user-centered design practices.
- Manages resources and leads the execution of strategic initiatives to deliver on business, technology and financial goals
- Collaborates on support planning, implementation and sustainment of the design operations within the execution of a project
- Recommends business priorities, advises on resource requirements and develops roadmap for strategic execution through planning & implementation of new digital platform enhancements including scoping of new projects and proposed design deliverables.
- Being adaptive and breaks down strategic problems backed by data to inform and address complex or non-conventional issues that arise
- Leads the design and delivery of assigned experience design deliverables and creative assets
- Manages updates to digital standards guides, directory structures, digital assets in support of the design system.
- Supports the development and application of the established BMO design and measurement framework to set design direction and create design consistency by implementing design patterns, style guides, and accessibility guidelines
- Supports integration of research driven analytics, experience research and content strategist activities.
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Senior User Experience Designer
Toronto, ON
Nov 2017 - Mar 2021 (3 years 4 months)
- Create holistic design solutions for online banking experiences and mobile app experiences across secure platforms
- Shape experiences through hands-on contribution, while ensuring consistency and coordination across designers, product owners, developers, and fellow designers within Agile and SCRUM methodologies
- Lead design sprints, mentor junior designers, and guide design efforts from concept through user research, development, and iterative feedback loops
- Balance business goals, customer needs, and technological capabilities to create solutions that are scalable and future-proofed
- Rapidly sketch or prototype ideas in order to share concepts and learn from users
- Translate customer data and insights into design decisions, improvements, and opportunities
- Drive creation of customer journeys, UX strategy, and future state visions
- Produce UX deliverables such as user flows, site maps, and wireframes
- Communicate design rationale and evangelize user-centered design practices
- Contribute to planning, conducting, and analyzing usability testing and other user research
- Ensure use of existing design patterns, style guides, and accessibility guidelines, while contributing to their continuous improvement
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User Experience Designer
TD Bank
Toronto, Canada
Feb 2015 - Nov 2017 (2 years 9 months)
- Transform complex problems into elegant experiences
- Ideation, concept development and experience innovation
- Creation of sketches, wireframes, specifications, prototypes, scenarios and storyboards
- Close collaboration with development teams to ensure that design intent is achieved
- Advocate for the user throughout the project lifecycle
- Stay abreast of current design methodologies, practices and trends
- Participation in observational studies, usability testing and other customer research
- Effective communication of conceptual ideas, detailed designs, and design approaches/rationales
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User Experience Designer and Design Consultant
Empathe Design Inc.
Toronto, Canada
Jul 2012 - Aug 2017 (5 years 1 month)
- UX/UI design from brand development, user flow diagrams, usability testing, collaborate with developers for mobile application or desktop design software
- Consulting for various clients
- Establish project requirements
- Coordinate with vendors on multiple on-going projects
- Market research to understand the client's needs and requirements
- Provide in-depth analysis and report of potential brand improvements
- Brand and logo identity creations
- Promotional material generation
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Industrial Designer
Markham, Canada
Mar 2014 - Mar 2015 (1 year)
- Self motivated and able to multi-task and manage multiple projects side-by side
- Explores a wide variety of compelling design options for Browne & Co.’s retail proprietary brands through sketching and rendering
- Competitive analysis, construction review and quality improvement
- Create 3D models using Solidworks for product development and prototyping
- Communicate concepts and ideas through verbal, visual, and written means
- Understand the needs and desires of our customers
- Collaborate with the marketing and management team and also other designers to translate project goals into relevant solutions
- Produce visual models for presentations
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User Experience Designer
Ottawa, ON
Oct 2012 - Mar 2014 (1 year 5 months)
- Design product User Interfaces for web, mobile and desktop software
- Collaborate extensively with Research & Development and Product Management to evaluate trade-offs between visual design, business requirements and implementation feasibility
- Produce high-fidelity software product concepts and mockups
- Produce visual designs and production graphics used in the product
- Collect feedback and iterate quickly on design ideas
- Maintain a consistent design vision throughout the product User Interface
- Contribute effectively to an Agile software development team
- Research presentation layer technologies, best practices, online trends and provide recommendations to the team
- Conduct usability strategies and tests
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Design Intern
SID, Carleton University
Ottawa, ON
Sep 2009 - Oct 2012 (3 years 1 month)
- Design planning and design user analysis of working environment
- Assisted in renovations and construction of new facilities
- Conduct public presentations and directed the set-up of display booth at events
- Designed promotional materials for contributing university committees
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South African Youth Delegate
Global Vision - G20 Toronto Youth Summit 2010
Jun 2010 - Jun 2010
Jessica Yiu was selected as one of the two delegates to represent South Africa, to participate in the summit.
- Participation in debates and discussions concerning global political and economic impacts
- Active participant in media interviews
- Personally selected to meet G20 political world leaders
http://carletonnow.carleton.ca/?p=1620
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Junior Industrial Designer
May 2008 - Jul 2008 (2 months)
- Collaboration project between Carleton University, Industrial Design and Batawa Development Corporation (BDC), lead personally by Mrs. Sonja Bata
- The initiative of this team project was to help propose futuristic, creative and innovative concepts to enhance the existing Batawa Community
- We held and participated in community discussions
- Proposed numerous concepts and iterations of business development opportunities for the community