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Marketing Coordinator
Toronto, ON
2021 - 2022 (1 year)
Combined Adobe CS, Outlook, CampaignLogic email automation, LinkedIn, and Instagram to maximize brand presence, engagement, and sales exposure with targeted daily email and twice weekly social media campaigns.
Collaborated with three sales representatives to create marketing assets, gain clarification, and deploy time-sensitive collateral employing creative design, precise communication, and flexible time management skills.
Developed, scheduled, and deployed high-quality email and social media blasts, maintaining weekly output to targeted email clients, LinkedIn, and Instagram over a three-month period.
Tracked and reported weekly email campaign statistics for high profile commercial real estate leasing clients.
Enforced internal and external client brand standards with expert knowledge of Acrobat, InDesign, Photoshop, and Illustrator to modify branded material, including edits to floor plans, available properties, and images.
Improved productivity by maintaining accurate and current libraries of successful marketing campaigns, strategies, and visuals for modification and use in future projects, reducing production and delivery timeline.
Consolidated and processed weekly expenses for submission to accounts payable, including sourcing vendor invoices and scanning receipts.
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Graphic Designer & Desktop Publisher
Xerox Corporation
2019 - 2021 (2 years)
Managed workflow between three national teams to create or modify digital documents using graphic design, desktop publishing, and web design software.
Built client relationships by establishing and maintaining high levels of customer satisfaction, delivering most projects within the same day or twenty-four hours.
Determined client requirements for all document design and printing projects, providing alternative visual and composition ideas.
Provided formatting and brand guideline support and expertise, while completing requests independently with minimal guidance.
Adapted existing elements with newly created graphics to complete print and digital presentations and documents.
Exercised understanding and knowledge of digital preflight processes and prepress preparation, correcting print quality, page layout, and functional issues.
Maintained detailed records of five to ten formatting and design requests per day, accurately tracking 35 weekly hours of start and end dates, type of work, completion process, and status.
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Graphic Design and Production Coordinator, Proposals
Dragados Canada, Inc.
2016 - 2019 (3 years)
Managed, designed, and produced simultaneous RFP/RFQ/EOI submissions with deadlines ranging from four weeks to six months.
Built and formatted unique project sheets and CV page layouts, ensuring the flow of information followed the submission requirements
Wrote and edited copy for project sheets and CVs, ensuring content was appropriate to the bid.
Assisted with sourcing and editing boilerplate material from an established library of content.
Reported on submission progress and made suggestions on process improvements during milestone meetings with internal team members and external contributors.
Performed proposal specific interviews with project managers, senior management, and bid directors to enhance proposal content with win strategy material.
Developed, edited, and formatted document templates based on submission guidelines, including creating custom infographics and large format drawing submissions.
Collaborated with team to convert text into customized graphics that accurately illustrate the intended message while adhering to formatting standards and submission guidelines.
Recorded and distributed meeting minutes as secretary and proposal team representative in the Health & Safety Committee.
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Desktop Publisher I
CIBC World Markets Inc.
2013 - 2016 (3 years)
Monitored and tracked incoming requests through a centralized multimedia mailbox, completing up to five competing priorities per night.
Analyzed requests based on business requirements, building relationships with internal stakeholders to determine scope, cost, and schedule.
Prioritized and planned work to ensure requests were completed within specified timelines and met project expectations.
Provided support and expertise designing, developing and maintaining templates, pitches, and event material, ensuring compliance with corporate branding.
Updated, created, and edited PDF documents using complex data, including forms and maps.
Informed internal clients on project status, constantly communicating with colleagues to ensure accuracy and consistency with brand guidelines.
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Marketing Assistant
Futuremed Healthcare Products
2010 - 2012 (2 years)
Conceived, presented, and produced new brand concepts, including packaging, photography, and printed media, as part of a three-member marketing team.
Consolidated individual product flyers into the company's first furniture catalogue within six months.
Collaborated with sales executives to design and produce a 500-page healthcare product catalogue.
Utilized the Magento content management system to conduct in-house maintenance of the company's ecommerce site, with 24- to 48-hour turnaround times.
Verified accuracy of product images, sourced or photographed products as needed,
Performed quality control, proofread, and updated all marketing collateral and product packaging.