Jennifer Chinn
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About
Marketing professional with 10+ years experience, ranging from planning, design and production of marketing materials to event management and promotion.
Successful at team building, uniting diverse individuals to get the job done. Adapts and improvises to make any project stand out, from major events to simple newspaper ads, while still controlling the budget. Excellent project management skills - under pressure and within extremely tight deadlines. Have been told many times "You always stay calm and in control," and "You really saved us on that one!"
Computer skills:
Adobe Creative Suite (InDesign, Photoshop, Illustrator, Dreamweaver) | MS Office (Word, Excel, Powerpoint) | Basic HTML | Equally comfortable on a Mac or PC | Email marketing, using Constant Contact | Familiar with salesforce.com for CRM and website management. -
Education
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MBA MarketingUniversity of Michigan-Dearborn2010 - 2014
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Certificate Digital Arts: Print and WebCollege for Creative Studies2009 - 2011
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BBA BusinessWestern Michigan University - Haworth College of Business1992 - 1995Major: Advertising and Promotion Minors: International Business, General Business, Fine Art (Photography)
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Experience
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Sales & Marketing CoordinatorContinuum ServicesMay 2013 - Present (11 years 8 months)- Planning and execution of promotional activities, including trade shows and golf sponsorship tables.
- Design and production of marketing materials, including sales proposal and presentation templates, brochures, signage and vehicle graphics.
- Content research and writing for quarterly external and monthly internal e-newsletters.
- Management of social media channels, including FaceBook, Twitter, LinkedIn
- Writing of proposals for major multi-site RFP opportunities.
- Tracking of sales opportunity activity for team of six account managers. -
Events ManagerDec 2009 - May 2013 (3 years 5 months)Planning, logistics, promotion and ‘day of’ management of more than 100 events per year.
- Raised sponsorship funds, controlled budget and coordinated vendors for major events including the annual black tie gala, golf outings and trade shows
- Developed and implemented profit-driven event concepts, including the “Morning Member Mingle” networking series
- Designed and produced marketing materials: brochures, signage, mailers, Web banners
- Wrote and managed content for the force.com based website
- Planned and managed email and social media communications (Facebook.com/automationalley, Twitter: @Automationalley)
- Reported on effectiveness of digital communications using Google Analytics, Constant Contact and Salesforce.com
- Supervised event planning and graphic design interns
- Coordinated volunteer committee to plan a technology business trade show and multiple networking events. -
Freelance Marketing and Campaign AssistantThe Leukemia & Lymphoma SocietyOct 2009 - Jan 2012 (2 years 3 months)- Managed and provided content for Team in Training Michigan Facebook page (/tntmichigan)
- Promoted awareness and knowledge of the Team in Training (TNT) program
- Generated leads to increase attendance at information meetings and participant sign up for events
- Organized and managed volunteers at TNT information booths. -
Print Production ManagerDoner AdvertisingJun 2002 - Sep 2009 (7 years 3 months)- Experience producing a diverse range of projects, from newspaper and magazine to direct mail and catalogs
- Thorough knowledge of the project lifecycle, including planning, estimating, design, art procurement, retouching, file prep, proofing/testing and fulfillment
- Considerable experience with press checking and quality control; known for having an excellent eye for color and detail
- Responsible for planning and managing client production budgets in excess of $2 million per project
- Client work includes: Mazda, BF Goodrich, LensCrafters, PNC Bank
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Skills
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Elsewhere on the Web
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On Coroflot@JenniferChinn, member since 2012
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Followers 4
