Jennifer Rothrock

Developed content criteria and site plan of split page tests for various clients, maintaining understanding of changes with client needs. Designed and built web pages, integrated with scripting languages, content creation tools, and management tools. Constructed a control (current page) and a variant (challenger page) web page for multiple client sites, testing elements to drive conversion of page goal (form completion, product purchase). Conferred with account directors to prioritize page elements to be tested and resolve conflicts, for variety of client sites, guaranteeing deadlines were reached, and keeping focus on user experience. Identified problems uncovered by testing or customer feedback to plan a new testing platform.

(worked remotely last 4 years) 2010 to 2016

Developed content criteria and site plan of redesign, maintaining understanding of changes with business teams.
Designed, built, and supported web sites, using authoring or scripting languages, content creation tools, management tools, and digital media.
Performed and directed web site updates to multiple sites, ensuring latest content with most interest to user was ready and available, including partnerships with other companies, benefit change information as well as any alerts or recalls that needed to be shared.
Constructed and edited web page content or directed others, producing content on multiple sites.
Conferred with business and development teams to prioritize needs, resolve conflicts, and create content criteria, helping business focus on task at hand, guaranteeing deadlines were reached, and keeping focus on user experience ultimately.
Identified problems uncovered by testing or customer feedback and correcting or referring to appropriate personnel for correction.
Managed talent communities (virtual meeting place to see potential candidates for open positions), allowing recruiters find active candidates more easily and kept candidate pool engaged with monthly emails.
Remained current on web technologies or programming practices through continuing education, reading, or participation in professional conferences, workshops, or groups.

Orchestrated content, design, user interface (UI) templates, and website development using Adobe Dreamweaver, creating and executing site promotions using Adobe Photoshop to design placements. Maintained and improved site's look and feel through consistent messaging with daily updates, using Adobe Photoshop, Dreamweaver, CSS, Interwoven TeamSite, and html for customized site experience, including html fixes for cross-browser compatibility. Completed html platform integration as well as updated site promotions and products via html in Interwoven TeamSite. Optimized design layout using Adobe Photoshop for best consumer experience on current pages as well as new pages.

Corresponded with management teams to produce various html product pages, landing pages, and interactive online advertisements with strong brand identity, using Flash CS3 and basic Action Script with GetSmart team, focusing on several portals such as Home Loans, Tuition Loans, and Insurance. Consulted with management on documentation for brand standards for online advertising banners to outside agency, resulting in collecting over 100 online banner advertisements for use. Interfaced with outside agencies for any Flash portions of site, ensuring Flash was not used on searchable content to get best use of search engine optimization (SEO). Collaborated with front-end development team to create product pages, landing pages, and other web pages using Adobe Dreamweaver and best practices, producing best consumer experience for Home Loan and

Enhanced communication skills while interfacing on projects produced by contractors, ensuring good use of corporate brand. Participated in Usability Information (UI) standards project with site users, providing most useable site for our users. Studied human factor and effect on site structure for various products, working closely with UI Manager and Creative Manager to prepare, observe, and collect data from each session.

Increased traffic to site by composing consumer-driven online advertisements on key portals, like Yahoo or MSN homepage.
Focused creative elements on outward facing sites for loan officers that were developed using Adobe Photoshop and Dreamweaver as well as best practices for html and CSS, resulting in expanding skill set to include more html.