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Marketing Communications Manager
Charleston, SC
Oct 2019 - Present (5 years 1 month)
• As a team of one, leads creative development and production of sales materials for B2B audience, including brochures, sell sheets, case studies, presentations, and videos
• Currently redesigning all aspects of web site including navigation, user experience, content, and layout
• Manages social media accounts (primarily LinkedIn) and email communications (to general audience and manufacturer’s representatives)
• Supports engineering team by formatting technical manuals, providing graphics for touchscreen control panels (human-machine interface devices), and providing general design/writing assistance
• Consistently strengthens brand by establishing and ensuring high-quality written and visual standards
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Marketing & Communications Manager
Charleston, SC
Dec 2015 - Oct 2019 (3 years 10 months)
• Increased direct response revenue year-over-year by planning and executing monthly integrated marketing campaigns (2019 goal = approximately $1M)
• Led creative development and production of multi-channel campaigns for B2B and B2C audiences
• Managed small creative team producing a large volume of work in a high-stress environment
• Consistently improved brand reputation by ensuring high-quality written and visual content
• Delivered disaster response communications, tradeshow materials, online fundraising tools, and more
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Marketing Director
Sarasota, FL
Aug 2014 - Dec 2015 (1 year 4 months)
• Created, produced, and distributed marketing collateral and supplies for growing sales team (50+ reps)
• Handled event planning for quarterly meetings and yearly celebration dinners
• Assisted senior management with creation of sales presentations, reports, and internal communications
• Administrated web site, social media sites, and online forms (internal and external audiences)
• Managed yearly budget of approximately $100K
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Marketing Specialist
DENTSPLY
Sarasota, FL
Apr 2011 - Aug 2014 (3 years 4 months)
• Designed sales materials, packaging, event signage, and videos
• Administrated extensive internal approval processes and audit preparation
• Acted as project manager for high volume of jobs (over 200 annual marketing projects)
• Assisted in strategy on marketing initiatives
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Internal Marketing Director
IMAP
Sarasota, FL
Mar 2010 - Apr 2011 (1 year 1 month)
• Designed marketing materials, administrated web site, assisted with planning international conferences
• Communicated with international members to fulfill various marketing requests
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Internal Marketing Designer
The Cliffs Communities
Travelers Rest, SC
Feb 2009 - Mar 2010 (1 year 1 month)
• Handled all internal marketing materials for eight high-end real estate communities
• Communicated with internal and external clients to ensure objectives were achieved
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Associate Art Director
ErwinPenland Advertising
Greenville, SC
May 2005 - Aug 2007 (2 years 3 months)
• Created direct mail, point-of-purchase, outdoor signage, newspaper ads, and various other projects (mainly for Verizon Wireless and BMW accounts)
• Collaborated with account executives, studio designers, and production managers to oversee projects from concept to completion
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Graphic Designer
Converse College
Spartanburg, SC
Oct 2001 - May 2005 (3 years 7 months)
• Designed magazines, annual reports, newsletters, web graphics, and other materials