-
Owner/Art Director
Los Angeles, CA
Apr 2008 - Present (16 years 7 months)
I lead art direction and design on numerous and varied projects including branding, UX, publications, packaging, advertising, and digital marketing. I work with clients to assess business needs, develop content strategy, and implement solutions. This includes developing full User Experience (UX) processes, including user research, journey mapping, wireframes, and working prototyping. I am also the Creative Director for a local non-profit organization, overseeing all branding, digital graphics, print collateral, and apparel.
-
Digital Designer
Los Angeles, CA
Aug 2019 - Mar 2024 (4 years 7 months)
Be Grizzlee (An Omnicom company) is an always-on studio that hyper-tailors content for all its partners. Through agile production and a disruptive core, our diverse talent delivers best-in-class experiences globally.
At Be Grizzlee, I was a go-to designer on numerous Apple projects including Apple TV+, Apple products, and Apple OOH. I quickly delivered accurate assets with pixel-perfect execution and a focused aesthetic.
-
Senior Designer
Los Angeles, CA
May 2006 - Nov 2018 (12 years 6 months)
I was a Senior Designer for a leading developer, manufacturer, and distributor of organic, all-natural health products with over $34 million in annual revenue.
Designed and produced a full-color catalog, a flagship marketing product shipped to over 200,000 homes and a primary driver of year-over-year revenue growth.
Designed a monthly newsletter with up to 200,000 copies printed each month.
Created digital assets, e-blasts, landing pages, banner ads, and SEM for mobile and web.
Designed creative materials for marketing, retail, and sales teams; including direct mail, print ads, sales sheets, product guides, POP displays, and retail store signage.
Art-directed product photo shoots; including creative direction, vendor negotiations, product and props sourcing, aesthetic design and layout, and coordination of all logistics.
I revitalized product photography for the entire line by utilizing expertise in complex photo enhancements, 3-D imaging, and photo retouching.